The former leaders of Anita Santiago Advertising and several associates from The Phelps Group have joined forces to create Phelps Total Market LLC (PTM), a new women- and minority-owned entity (WMBE and MBE) positioned to deliver comprehensive marketing communications that address ethnic groups as a growing majority of consumers of the general market.
Agency
Lopez Negrete Communications earns most Wins at the AAF-Houston ADDY Awards Show.
Lopez Negrete Communications was deemed the winningest agency at the 49th Annual American Advertising Federation of Houston ADDY Awards show. Top awards included the Best of Show Award for Broadcast for its long-standing Bank of America client and the Special Judges’ Award for Outstanding Art Direction for the agency’s 25th Anniversary celebration communications.
Farmers Insurance launches ‘Juega y Aprende con Jorge Campos’.
Farmers Insurance has launched a new sweepstakes providing young soccer enthusiasts with the opportunity to train and learn from famed international soccer star Jorge Campos.
Experian Simmons and the Latinum Network create research alliance.
Experian Marketing Services announced an alliance between Experian Simmons and the Latinum Network to identify, understand and engage Hispanic consumers.
5th Annual Fiesta Atlanta returns to Centennial Olympic Park on May 1st.
Fiesta Atlanta returns to Centennial Olympic Park for its fifth year on Sunday, May 1, hosted by Lanza Group, LLC. The Cinco de Mayo event celebrates Latino culture with a day-long music festival. For the 5th anniversary, Fiesta Atlanta and the Lanza Group are creating a five year goal to further reduce festival waste by 50%.
What are you talking about?
As the Census figures on Hispanic keep trickling in, there’s one phrase that will continue to bring consternation to Hispanic marketing professionals and Spanish-language media execs: “but I don’t speak Spanish.”
There’s plenty proof that we US Hispanics are a bilingual nation. The real question is how we as marketers react to this reality. More often than not we have tried to impose our distinct backgrounds on an increasingly diverse Hispanic lot. The 1960’s radical, Abby Hoffman, offered some sage advice: “Do not try to impose your language on people you wish to reach.”
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Chasing Culture.
As companies strive to attain the definition of business success – profitability, notoriety, market leadership, market share — there’s still one elusive target: company culture. At its best, a vibrant company culture feeds loyalty, collaboration, productivity, innovation and more. While they are a start, zealous leadership and great hiring alone do not create a culture.
IAB, ANA & 4A’s join forces to ‘Make Measurement Make Sense’.
Three advertising trade groups have launched a major initiative to lead the industry in developing digital metrics and cross platform measurement solutions, with the goal of enhancing marketing and media management decision-making.
Tecate celebrates a decade with the Grand Prix of Long Beach.
Tecate Light, para los que quieren más, and Tecate, cerveza con carácter, invite adults in Southern California to toast to the brands’ 10th consecutive sponsorship of the Toyota Grand Prix of Long Beach on April 15-17.
Video Blog Series on U.S. Hispanic Market Debuts.
Newlink America, an advertising and PR firm focused on the U.S. Hispanic market, today unveiled a video blog series branded Newlink Conversations: Dialogue, Debate and Discovery, featuring expert opinions and commentary on topics, trends and issues in the U.S. Hispanic market. VIDEO BLOGS AVAILABLE HERE.
Ordonez to leave creative post at Zubi.
Andres Ordonez will be leaving his VP Creative Director post at Coral Gables based Zubi Advertising and heading to Chicago, where he is expected to be joining the Bravo Group.
