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“This is not the time to cut advertising. It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.”

The National Retail Federation released its 2011 economic forecast today, projecting retail industry sales (which exclude automobiles, gas stations, and restaurants) will increase 4.0 percent from 2010. The cautiously optimistic outlook comes on the heels of seven consecutive months of retail sales growth and better than expected holiday sales.

Telemundo announced a preliminary analysis of population data released by the Census Bureau. The Census has released Hispanic population data across twenty-one states, where the Hispanic population includes 19,349,070 people and represents 54% of the population growth. The numbers released by the Census represent 38.5% of the total U.S. population numbers reported.

impreMedia announced that its CEO, Monica C. Lozano has been appointed member to the President’s Council on Jobs and Competitiveness. The Council represents a group of experienced leaders that will carry out initiatives promoting growth in American businesses, creating jobs and establishing global competition.

For as long as there have been cities, they have been maligned as soulless vortexes that pollute and overwhelm, irresistibly dragging innocents towards them, sucking up their aspirations and hopes when they get there. The cities of the Old Testament — Babylon, Gomorrah — were places you desperately wanted to avoid rather than go visit. Dante even located his Inferno below the city of Jerusalem: one funnel-like, ever more degrading series of rings from which people never escaped, condemned to repeat their sins without hope of breaking the cycle. In the 20th century, the city became the place where runaways were lost, old people abandoned, and everybody in between stressed beyond endurance. By Alain Groenendaal – CEO of Wing

Although the downside of using celebrity endorsers has been in stark relief in the past few years–think of Brett Favre, Charlie Sheen or Tiger Woods–they provide significant lift to print advertising readership, according to a new analysis from Starch Advertising Research.

When I first started my career in advertising, my supervisor handed me a memo (yes, I’ve been in this business that long…); the content of which was “the 20 key principles of account management”. This business has evolved quite a bit in the 15 years since..but has it really? Marketing trends have surely shifted, and the electronic age has changed the media landscape and the tools we use to conduct our business. But is the foundation truly any different? I decided to put this to the test. I pulled out the infamous memo (seriously, I still have it) and read the list yet again. Hmm….what do you know?! Despite all the changes in our industry, these 20 principles of account management still hold true. In the spirit of sharing, here are the first 10. By Maylinn de la Maza

There are 82 million Moms in the U.S. and they are the golden ticket to marketing success for many brands. It’s evidenced not only in the focus, research and communication all around her, but based on the fact so many companies are employing and deploying Mom panels. Mom panels like Walmart Moms are Moms recruited by brands to help brands connect with larger Mom audiences. They are usually chosen for their social influence, personality and the size of their social graphs. Brands utilize the Moms for insights, blogging, tweeting and creating content on their behalf. In effect, Mom has become the new Assistant Brand Manager.

Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com