J. C. Penney Company, Inc. celebrated the evolution of its enduring brand with the unveiling of a new, modern logo. Endorsed by thousands of consumers through extensive research, the fresh, bold design is the most meaningful update to the Company’s logo in 40 years.
Agency
A Personal Perspective On Multicultural Intelligence.
In part two of his book Multicultural Intelligence, Morse (2009) introduces eight rules for the multicultural marketer. These rules are a series of dos and don’ts that marketers should seriously consider when targeting the American market. By: Neleen Leslie – Graduate Student / Florida State University
What is Happening to Brand Loyalty?
Influential information is generated by many sources and necessitates a new purchasing strategy that, when successfully managed by brands, builds loyalty. In this study, we examine the steps consumers take during their purchase decision journey – the Purchase Decision Cycle. We examine what is “Inside the Buy.”
Available at HispanicCMO.com and HispanicAccountPlanner.com
Who Are the People in Your Neighborhood?
People who turn to the Census Bureau’s latest data release in an effort to answer Sesame Street’s musical query may, in some cases, be puzzled by what they find. The detailed race, ethnicity and population counts make it easy to look up data for any block in America. But those numbers may not be completely accurate—and deliberately so.
REFLECTIONS ON PRESIDENT’S DAY
It was the Tuesday after the President’s Day holiday in 1996 and I was starting a new chapter in my life. After a devastating failed business venture and an even more devastating blow to my health that put me in the hospital for two months, I was beginning a new career, a new life. I walked into that boutique advertising agency at the southern end of Coral Gables without a clue about the business of advertising. All I knew is that a close friend from high school said his agency was always looking “smart people” and he was hiring temporary help. I was flattered that he thought of me as smart. He said he could offer me $8 an hour. By Henry Gomez – Director of Strategic Insights – Alma DDB
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Core competencies Retailers & Suppliers must Master.
Looking at 2011 and beyond, there continues to be five core areas where retailers and suppliers are seeking to gain momentum and share. A recently released study from Kantar Retail identifies the core competencies retailers and suppliers must master to drive growth and gain market share in 2011 and beyond. In “The 5 Shares: Kantar Retail’s Guide to Retailer/Supplier Strategy for the Next Five Years”, Kantar Retail recognizes that market share is an outcome, not an objective and that the enablers to gain share are fundamentally changing. According to Kantar Retail, these enablers are “shares” themselves. DOWNLOAD REPPORT HERE.
The Top 6 Hispanic Market News of 2011… so far.
With barely two months of 2011 in motion, the Hispanic buzz and business is making it hard to keep up with all the developments on media, research and Latino business matters. This is why this Moments2CultuRise report will provide you a quick run-down at the top stories making news in 2011 thus far. Also to help you dive deeper into each topic, we have provided the links with information and details regarding each. By Liliana Gil, Managing Partner & Cultural Intelligence™ Officer XL Alliance
Available at HispanicCMO.com
Hispanic Market Overview 2011.
The Adam R Jacobson Editorial Services and Research Consultancy, in association with HispanicAd.com, has finalized the 2011 edition of the highly acclaimed HISPANIC MARKET OVERVIEW.
Produced exclusively for HispanicAd.com, Hispanic Market Overview 2011, presented by Telemundo, offers marketers and advertisers and advertising agency executives and junior staff a clear, concise snapshot of the state of the U.S. Hispanic market. A review of 2010 advertising expenditures and the Spanish-language media those budgets go to is featured throughout the report.
DOWNLOAD REPORT HERE
Liberty Tax Service expands its Hispanic education initiative for 2011.
Liberty Tax Service announced that its Hispanic community initiative, “Una Familia Sin Fronteras” (A Family Without Boundaries), is expanding to cover 29 major Hispanic markets (DMAs) in 2011.
Behr launches BehrPro.com in Spanish.
Behr Process Corporation introduced a new Spanish-language version of www.behrpro.com—its professional product, service and support website—to better serve its burgeoning customer base of Hispanic general contractors, remodelers, paint and wall-covering professionals, and builders.
Earned Media to see Spending Increases this Year.
It’s no surprise that digital advertising will see more of an increased investment from brand marketers and agencies in 2011 compared to traditional advertising. But what is surprising are the greater increases planned for earned or unpaid media.
Census 2010 – ¡Ajúa! Tejas.
The U.S. Census Bureau released more detailed 2010 Census population totals and demographic characteristics to the governor and leadership of the state legislature in Texas. These data provide the first look at population counts for small areas and race, Hispanic origin, voting age and housing unit data released from the 2010 Census.
