A reporter recently asked me what I’d learned across several hundred marketing measurement projects in the past 10 years. Rather than spew out the usual rash of BS, I asked if I could call her back with a thoughtful answer.
Agency
Telemundo releases GenYLA Study.
The “GenYLA” study is a new research study conducted by the Telemundo Communications Group, a proven leader in Hispanic research, on the current state of Young Latino Americans (YLAS), ages 18-34, one of the fastest growing and increasingly important segments of the population, especially for marketers.
CMO Survey: Marketer Optimism Rises.
Top marketing executives at U.S. firms are more optimistic about the U.S. economy and their own companies, with company performance indicators such as revenue, profits and new jobs climbing across the board. DOWNLOAD REPORT HERE.
Available at HispanicCMO.com, HispanicPRpro & HispanicAccountPlanner.com
Hispanics expect more from Corporate America – companies not connecting emotionally with Latinos.
A national telephone survey of 1100 employed adult Hispanic consumers conducted on behalf of management consulting firm Garcia Trujillo LLC, , found that more than 66% of Latinos in America would be more inclined to buy products and services from companies and 64.7% would be even be more loyal to companies that demonstrate a strong and visible commitment to the Hispanic community. DOWNLOAD REPORT HERE.
Martinez named Director of Business Developmentat Terra USA.
Terra has hired Cesar Martinez as the new Director of Business Development. In this role, Martinez will be responsible for managing and coordinating strategic partnerships, closing agreements, licensing programs and joint ventures and will report to Fernando Rodriguez, Chief Executive Officer for Terra USA.
Miami Ad School en Espanol launches
Available at their Miami, Florida location, Miami Ad School en Espanol is a 2-year program in art direction and copywriting taught primarily in Spanish by leading Hispanic creatives. In their 2nd year, students can study and intern in various multicultural agencies in the US, Latin America and Spain. These programs are unique in preparing creatives for the nuances of the Hispanic market in the USA and abroad. The programs are to begin in the summer of 2011.
Todobebe launches App for Young Children in Spanish.
Todobebe, Inc. announced the launch of new iPad/iPhone Apps in Spanish and Portuguese. The bilingual apps provide moms and children entertainment and fun, and can be found in iTunes’ App store by using the keyword “Todobebe” or the names in Spanish: TodoFotos, TodoColores, and Oir&Aprender.
Technology Vision 2011 – The Technology Waves that are reshaping the Business Landscape.
The Accenture Technology Vision takes stock of the evolving trends in IT and how Accenture thinks they will impact business and society as a whole. The Vision helps Accenture and our clients understand the opportunities—and challenges—that lie ahead. DOWNLOAD REPORT HERE.
A Regional Close-up on Global Consumer Confidence.
Consumer confidence fell in 25 of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intent. DOWNLOAD REPORT HERE.
El Pollo Loco names goodness Mfg. new AOR.
El Pollo Loco, Inc. announced it has selected Hollywood, CA-based goodness Mfg. as its new advertising agency of record.
Trade Associations endorse Ad-ID as Industry Standard for Coding Digital Advertising Assets.
Organizations representing the broadcasting, marketing and market research industries aligned in embracing Ad-ID as the industry standard for coding digital assets and implementing file-based workflows across the entire marketing supply chain, announced Bob Liodice, President and CEO, ANA (Association of National Advertisers).
