The company will be catering to both Hispanic and non-Hispanic consumers in the U.S. through social media and traditional advertising.
Agency
Adios 2010, Bienvenido 2011 By: Jose Cancela
2010 was not a stellar year for the Hispanic Advertising or Media business, but for sure it was much better than 2009. Like every year though, some did better than others in 2010. Buying shops continued to pick up business at the expense of the full service Hispanic agencies and in some extreme cases, we saw clients shift Hispanic ad dollars to their General Market AOR. TO read more CLICK above on El Blog.
Home Depot finds new home in the U.S.: Lands at Carat, Interpublic retains significant portions.
Home remodeling and supply retailing giant Home Depot has pulled its U.S. media account from long-time agency Interpublic’s Initiative unit, and moved it to Carat, marking another major win for the Aegis Media unit in the U.S., MediaDailyNews has learned.
Why does Marketing have to be so damned hard?
Fact: Failure rates in marketing are astronomically high. Only a small fraction of new marketing initiatives succeed in achieving their intended objectives. If marketing were a baseball player, it would NEVER have made the major leagues. If marketing were a horse, you’d need 10:1 odds at least (and even then you’d be best served to box your bet across win, place, and show). If marketing were a bridge, you’d certainly not want to drive across it on a windy day.
Available at HispanicCMO.com
1 in 4 Consumers have recommended a Retailer based on their use of new Technology.
To better assess how brands and consumers are interacting today, Empathica questioned survey participants about their use of retail technologies within Marketing (mobile coupons, online product research), In-Store Experience Enhancements (assisting personalized selection) and Checkout Conveniences (self-checkout, e-receipts).
LAS PRAGMATICAS ON THE FRONTLINE OF RECESSIONARY CONSUMER REACTIONS.
Of all four shopper segments unveiled in the 2010 Latina Shopper Study conducted by Redbean Society and New American Dimensions, Las Pragmáticas are the group that has felt the greatest impact from the economic crisis of recent years. In sharp contrast to Exploradoras, Digitalistas and Fre$itas, Las Pragmáticas are most definitely acting on their need to be frugal and price conscious in a determined and proactive way. Their spending and relationship to brands reflect the conservatism required of the times we live in.
Available at HispanicCMO.com
Perry named VP of Marketing at GM.
General Motors announced the following leadership changes in its U.S. marketing operations, effective February 1.
GlobalHue wins CitiFinancial rebranding assignment.
GlobalHue announced its account win as creative agency for the rebranding of CitiFinancial to OneMain Financial. GlobalHue will be charged with creating the overall go-to-market strategy and developing the launch campaign for the OneMain Financial brand across all consumer segments.
Falco joins Univision as Executive VP & COO.
Univision Communications Inc. announced that Randy Falco, former chairman and chief executive officer of AOL and president and chief operating officer of NBC Universal Television Group, has joined the Company as executive vice president and chief operating officer, effective immediately. Falco will oversee all revenue-driving functions for the Company, including Advertising Sales, Distribution Sales and Affiliate Relations, as well as the operations of the Company’s television and radio station groups, Corporate Marketing, Research and Corporate Business Development.
Wright Ferguson, Jr. named President of AdForum.com
AdForum.com announced the appointment of Wright Ferguson, Jr. as President USA. Wright spent the majority of his career as EVP, Group Publisher of Adweek Magazines where he oversaw advertising and marketing strategy for six magazines including Marketing Y Medios, 18 online products, custom-publishing and seven events/awards shows.
World Productivity returns to solid growth in 2010.
The world economy returned to solid productivity growth in 2010, as GDP in most countries recovered strongly from the 2008/09 financial and economic crisis, while employment lagged behind, The Conference Board reported.
Pitching to the Hispanic Media Market.
Reaching out to Hispanic media and knowing how to appropriately get their attention is incredibly important these days. Spanish-language news outlets, whether print, broadcast, or on-line, are high up there in circulation numbers and in audience figures, with many becoming equally as or even more popular than their English-language counterparts. Spanish-language outlets are always looking for news they can use to help inform their audience, so make sure you’re armed with what you need to help you get you on their radar.
Available at HispanicPRpro.com
Verena Sisa named VP, Chief Strategy Officer at Conill/Saatchi & Saatchi.
Verena Sisa has been named the new VP, Chief Strategy Officer at Conill/Saatchi & Saatchi.
Ms. Sisa previously was the Director of Planning & Research at Grupo Gallegos.
