Agency

Reaching out to Hispanic media and knowing how to appropriately get their attention is incredibly important these days. Spanish-language news outlets, whether print, broadcast, or on-line, are high up there in circulation numbers and in audience figures, with many becoming equally as or even more popular than their English-language counterparts. Spanish-language outlets are always looking for news they can use to help inform their audience, so make sure you’re armed with what you need to help you get you on their radar.

Available at HispanicPRpro.com

Wouldn’t it be nice to cruise through life in a Nissan JUKE? We think so, which is why SCVNGR — the social game all about going places, doing challenges and earning rewards — has partnered with Nissan to build the “Juke The City” challenge.

Our study of more than 2,600 ads found that—contrary to popular wisdom—celebrity ads do not perform any better than non-celebrity ads, and in some cases they perform much worse. DOWNLOAD REPORT HERE.

Diane Librizzi has left her position of National Media Director of GlobalHue in New York to re-energize her La Loca Entertainment company that will continue exploring programming and distribution agreements for TV targeting Latinos.

A recent Wall Street Journal article suggested that the trend of U.S. consumers making more frequent shopping trips, but buying less each trip was new, a result of the continuing tough economic conditions and a desire by consumers “to keep cash on hand.” What’s more, the article noted that food and consumer packaged goods companies as well as retailers have been introducing smaller package sizes and changing displays to attract shoppers interested in smaller sizes. Nielsen’s research supports findings in the article and we’ve taken a deeper dive into the issues to identify trends for small and large trips within specific retail channels and consumer segments.

Available at HispanicCMO.com and HispanicAccountPlanner.com

Traditionally, retailers and consumer products brands have relied mostly on offline media and promotion to deploy shopper marketing programs that help drive sales, secure customer loyalty and encourage trial of new products. However, as digital media and technology have grown more pervasive in consumers’ lives, they play an increasingly significant role in decision-making at each phase of the shopping process.

Available at HispanicCMO.com and HispanicAccountPlanner.com

Want to reach under-35 year-old Hispanics and African-Americans? Women? Mobile technology may be the best platform for the first; print magazines for the second, according to findings from independent media agency TargetCast tcm’s recent survey of consumer media habits and preferences.

After an extensive agency review, EZ Lube has chosen The Phelps Group was recently hired by EZ Lube to handle the company’s advertising, promotions, social and media relations.

Major brands ranging from toy manufacturer Mattel to drinks giant Coca-Cola and from sportswear specialist Puma to electronics powerhouse TDK, are heading to MIDEM 2011 confirming the pivotal role that music plays in establishing brand awareness with clients.

Pronto has produced 2-:30 TV and radio spots in English and Spanish titled “Nalgas” (rear-ends) to capture market share during tax season.