Agency

Cheskin Added Value and The Futures Company unveiled new findings on how the rise in ethnic diversity is leading to shifts in traditional views of racial and cultural identity roles. Edelman, the world’s largest independent public relations firm hosted and moderated an event, panel discussion and Q&A where the new research was announced. DOWNLOAD PRESENTATION HERE.

The Conference Board Measure of CEO Confidence, which had declined in the third quarter, bounced back in the final quarter of 2010. The Measure now reads 62, up from 50 in the previous quarter (a reading of more than 50 points reflects more positive than negative responses).

Over the course of the next 10 years, “millennial” consumers (those currently aged 21-34) will make up 40 percent of American 21 and older. So how does this demographic approach their alcohol beverage purchases? Nielsen analyzed millennial consumer attitudes and preferences to understand the generation’s significant impact on the beverage alcohol industry.

Accenture, comScore, Inc., and dunnhumbyUSA announced a groundbreaking initiative to help consumer packaged goods (CPG) marketers better understand the link between consumers’ usage of brand websites and their in-store brand buying behavior. The results of the study will help CPG brand managers understand how to increase the value from their digital marketing expenditures.

Republica announced it has been retained for the second consecutive year as the agency of record for Pernod Ricard Americas Travel Retail (PRATR). The agency, which began working with PRATR in 2009, has been instrumental in developing strategic promotional campaigns throughout the Western Hemisphere in the Travel Retail channel.

Entravision Communications Corporation (NYSE: EVC) announced that it has acquired the remaining 50% interest in Lotus Entravision Reps (LER), a national sales rep firm representing more than 156 Spanish-language radio stations, from Lotus Communications Corp. Specific terms of the transaction were not disclosed.

HubSpot’s CEO, Brian Halligan, once dismissed Twitter. Then, he discovered some new uses. “I have to admit I have not always been sold on Twitter. At first I did not get it at all. Then I thought I understood it, but thought it was stupid and useless. Then I used it a bit more and got some more followers and followed a few more people. Now I think it has value, especially as a marketing and PR tool.”

Available at HispanicCMO.com and HispanicPRpro.com

How do you reach the Hispanic audience in the US? The same way you reach your other constituents – online, with social media and search engine optimization. PRSA Miami held a webinar this week focused on how PR pros can use SEO tactics to raise the visibility of their messages targeting the fast-growing US Hispanic audience.

Available at HispanicPRpro.com

The National Association of Broadcasters today launched TheFutureOfTV.org, a consumer-oriented website that complements the industry-wide on-air campaign touting new technologies and services shaping the medium’s future.

The U.S. retail scene in 2010 was mixed. While the country was technically not in a recession, American consumers nonetheless remained skittish as uncertainty about the economy and jobs persisted. For retailers, this meant finding new ways to get shoppers into stores and retaining the loyalty of those already patronizing outlets. While the economy is expected to grow at a higher rate in 2011, high unemployment and rising commodity prices (including gasoline) are likely to negatively impact consumer confidence and spending patterns. In 2010, winning retailers didn’t sit on the sidelines, they innovated.

Raquel Caballero wife of Industry Icon Eduardo Caballero has passed, Raquel was a Cuban American, a lawyer by trade and a partner that help create Caballero Spanish Media.

Reflecting strong client demand and important population shifts, Knowledge Networks is significantly expanding the number of young adults and Hispanics on KnowledgePanel

From smartphones to 3D televisions, The Nielsen Company provides a view of the device usage and audiences in the U.S. DOWNLOAD REPORT HERE.