Agency

GlobalHue announced its account win as creative agency for the rebranding of CitiFinancial to OneMain Financial. GlobalHue will be charged with creating the overall go-to-market strategy and developing the launch campaign for the OneMain Financial brand across all consumer segments.

General Motors announced the following leadership changes in its U.S. marketing operations, effective February 1.

Of all four shopper segments unveiled in the 2010 Latina Shopper Study conducted by Redbean Society and New American Dimensions, Las Pragmáticas are the group that has felt the greatest impact from the economic crisis of recent years. In sharp contrast to Exploradoras, Digitalistas and Fre$itas, Las Pragmáticas are most definitely acting on their need to be frugal and price conscious in a determined and proactive way. Their spending and relationship to brands reflect the conservatism required of the times we live in.

Available at HispanicCMO.com

To better assess how brands and consumers are interacting today, Empathica questioned survey participants about their use of retail technologies within Marketing (mobile coupons, online product research), In-Store Experience Enhancements (assisting personalized selection) and Checkout Conveniences (self-checkout, e-receipts).

Univision Communications Inc. announced that Randy Falco, former chairman and chief executive officer of AOL and president and chief operating officer of NBC Universal Television Group, has joined the Company as executive vice president and chief operating officer, effective immediately. Falco will oversee all revenue-driving functions for the Company, including Advertising Sales, Distribution Sales and Affiliate Relations, as well as the operations of the Company’s television and radio station groups, Corporate Marketing, Research and Corporate Business Development.

Verena Sisa has been named the new VP, Chief Strategy Officer at Conill/Saatchi & Saatchi.

Ms. Sisa previously was the Director of Planning & Research at Grupo Gallegos.

AdForum.com announced the appointment of Wright Ferguson, Jr. as President USA. Wright spent the majority of his career as EVP, Group Publisher of Adweek Magazines where he oversaw advertising and marketing strategy for six magazines including Marketing Y Medios, 18 online products, custom-publishing and seven events/awards shows.

The internet is now deeply embedded in group and organizational life in America. A new national survey by the Pew Research Center’s Internet & American Life Project has found that 75% of all American adults are active in some kind of voluntary group or organization and internet users are more likely than others to be active: 80% of internet users participate in groups, compared with 56% of non-internet users. And social media users are even more likely to be active: 82% of social network users and 85% of Twitter users are group participants. DOWNLOAD REPORT HERE.

Available at HispanicCMO.com , HispanicPRpro.com and HispanicAccountPlanner.com

The world economy returned to solid productivity growth in 2010, as GDP in most countries recovered strongly from the 2008/09 financial and economic crisis, while employment lagged behind, The Conference Board reported.

Reaching out to Hispanic media and knowing how to appropriately get their attention is incredibly important these days. Spanish-language news outlets, whether print, broadcast, or on-line, are high up there in circulation numbers and in audience figures, with many becoming equally as or even more popular than their English-language counterparts. Spanish-language outlets are always looking for news they can use to help inform their audience, so make sure you’re armed with what you need to help you get you on their radar.

Available at HispanicPRpro.com

Wouldn’t it be nice to cruise through life in a Nissan JUKE? We think so, which is why SCVNGR — the social game all about going places, doing challenges and earning rewards — has partnered with Nissan to build the “Juke The City” challenge.