Agency

Our study of more than 2,600 ads found that—contrary to popular wisdom—celebrity ads do not perform any better than non-celebrity ads, and in some cases they perform much worse. DOWNLOAD REPORT HERE.

Diane Librizzi has left her position of National Media Director of GlobalHue in New York to re-energize her La Loca Entertainment company that will continue exploring programming and distribution agreements for TV targeting Latinos.

A recent Wall Street Journal article suggested that the trend of U.S. consumers making more frequent shopping trips, but buying less each trip was new, a result of the continuing tough economic conditions and a desire by consumers “to keep cash on hand.” What’s more, the article noted that food and consumer packaged goods companies as well as retailers have been introducing smaller package sizes and changing displays to attract shoppers interested in smaller sizes. Nielsen’s research supports findings in the article and we’ve taken a deeper dive into the issues to identify trends for small and large trips within specific retail channels and consumer segments.

Available at HispanicCMO.com and HispanicAccountPlanner.com

Traditionally, retailers and consumer products brands have relied mostly on offline media and promotion to deploy shopper marketing programs that help drive sales, secure customer loyalty and encourage trial of new products. However, as digital media and technology have grown more pervasive in consumers’ lives, they play an increasingly significant role in decision-making at each phase of the shopping process.

Available at HispanicCMO.com and HispanicAccountPlanner.com

Want to reach under-35 year-old Hispanics and African-Americans? Women? Mobile technology may be the best platform for the first; print magazines for the second, according to findings from independent media agency TargetCast tcm’s recent survey of consumer media habits and preferences.

After an extensive agency review, EZ Lube has chosen The Phelps Group was recently hired by EZ Lube to handle the company’s advertising, promotions, social and media relations.

Major brands ranging from toy manufacturer Mattel to drinks giant Coca-Cola and from sportswear specialist Puma to electronics powerhouse TDK, are heading to MIDEM 2011 confirming the pivotal role that music plays in establishing brand awareness with clients.

Pronto has produced 2-:30 TV and radio spots in English and Spanish titled “Nalgas” (rear-ends) to capture market share during tax season.

Cheskin Added Value and The Futures Company unveiled new findings on how the rise in ethnic diversity is leading to shifts in traditional views of racial and cultural identity roles. Edelman, the world’s largest independent public relations firm hosted and moderated an event, panel discussion and Q&A where the new research was announced. DOWNLOAD PRESENTATION HERE.

The Conference Board Measure of CEO Confidence, which had declined in the third quarter, bounced back in the final quarter of 2010. The Measure now reads 62, up from 50 in the previous quarter (a reading of more than 50 points reflects more positive than negative responses).

Over the course of the next 10 years, “millennial” consumers (those currently aged 21-34) will make up 40 percent of American 21 and older. So how does this demographic approach their alcohol beverage purchases? Nielsen analyzed millennial consumer attitudes and preferences to understand the generation’s significant impact on the beverage alcohol industry.