Agency

Accenture, comScore, Inc., and dunnhumbyUSA announced a groundbreaking initiative to help consumer packaged goods (CPG) marketers better understand the link between consumers’ usage of brand websites and their in-store brand buying behavior. The results of the study will help CPG brand managers understand how to increase the value from their digital marketing expenditures.

Republica announced it has been retained for the second consecutive year as the agency of record for Pernod Ricard Americas Travel Retail (PRATR). The agency, which began working with PRATR in 2009, has been instrumental in developing strategic promotional campaigns throughout the Western Hemisphere in the Travel Retail channel.

Entravision Communications Corporation (NYSE: EVC) announced that it has acquired the remaining 50% interest in Lotus Entravision Reps (LER), a national sales rep firm representing more than 156 Spanish-language radio stations, from Lotus Communications Corp. Specific terms of the transaction were not disclosed.

HubSpot’s CEO, Brian Halligan, once dismissed Twitter. Then, he discovered some new uses. “I have to admit I have not always been sold on Twitter. At first I did not get it at all. Then I thought I understood it, but thought it was stupid and useless. Then I used it a bit more and got some more followers and followed a few more people. Now I think it has value, especially as a marketing and PR tool.”

Available at HispanicCMO.com and HispanicPRpro.com

How do you reach the Hispanic audience in the US? The same way you reach your other constituents – online, with social media and search engine optimization. PRSA Miami held a webinar this week focused on how PR pros can use SEO tactics to raise the visibility of their messages targeting the fast-growing US Hispanic audience.

Available at HispanicPRpro.com

The National Association of Broadcasters today launched TheFutureOfTV.org, a consumer-oriented website that complements the industry-wide on-air campaign touting new technologies and services shaping the medium’s future.

The U.S. retail scene in 2010 was mixed. While the country was technically not in a recession, American consumers nonetheless remained skittish as uncertainty about the economy and jobs persisted. For retailers, this meant finding new ways to get shoppers into stores and retaining the loyalty of those already patronizing outlets. While the economy is expected to grow at a higher rate in 2011, high unemployment and rising commodity prices (including gasoline) are likely to negatively impact consumer confidence and spending patterns. In 2010, winning retailers didn’t sit on the sidelines, they innovated.

Raquel Caballero wife of Industry Icon Eduardo Caballero has passed, Raquel was a Cuban American, a lawyer by trade and a partner that help create Caballero Spanish Media.

Reflecting strong client demand and important population shifts, Knowledge Networks is significantly expanding the number of young adults and Hispanics on KnowledgePanel

From smartphones to 3D televisions, The Nielsen Company provides a view of the device usage and audiences in the U.S. DOWNLOAD REPORT HERE.

Results of the qualitative portion of the 2010 Latina Shopper Study recently revealed substantial differences among the four shopper profile segments identified in the study: Exploradoras (27%), Pragmáticas (23%), Digitalistas (31%) and Fre$itas (20%). While Exploradoras “love to shop for a bargain” and Fre$itas “buy whatever I want, now”, Digitalistas are highly active in comparative internet shopping. Pragmáticas, on the other hand, are averse to the shopping experience, plan their purchases ahead and ultimately, shop for value, not fun.

Available at HispanicCMO.com

For four consecutive years Accenture’s Electronics & High Tech industry practice has conducted research to identify and track preferences for consumer technologies and services. The research is intended to help consumer technology executives better understand the purchase and use of consumer technologies among key generations and to gain deeper insights into global differences. DOWNLOAD REPORT HERE.

Happy New Year my fellow marketers!

I have a situation I would like to place on this Blog to get your feedback on.

Imagine this scenario:

A general market agency hires you to help pitch a big account (you representing the Hispanic expertise for the team). You win the account and you hear back that the client was truly impressed by the Hispanic component.

Read more at HispanicAd.com El Blog above.

To reach multicultural consumers, more than half (56 percent) of marketers are increasing their investments in newer media platforms, according to an ANA (Association of National Advertisers) member survey. Another 35 percent are holding their spending at the same level, while only nine percent are reducing their investments in newer media.

Available at HispanicCMO.com and HispanicAccountPlanner.com