Agency

Austin based Mercury Mambo has been selected as the Hispanic agency of record by 7-Eleven, Inc.

For the better part of two decades, retail pundits have been predicting the globalization of the industry. Now, however, they may be right. With many more companies ready to take the plunge, Global Powers of Retailing 2011 takes a close look at globalization – what lessons can be learned from retailers who have been successful? Which retailers seem to have the most international presence – and where? DOWNLOAD REPORT HERE.

We live in times characterized by change and volatility, yet we can be certain of one thing: consumer values, needs, and behaviors will continue to evolve. Consumer 2020: reading the signs draws together insights into economic and demographic trends, considerations of finite resources, and the ever-more dramatic impact of technology on our daily lives, in order to make some predictions about how our attitudes and patterns of consumption will change over the next decade. DOWNLOAD REPORT HERE.

Citing an improving business environment, chief financial officers (CFOs) at large companies are more optimistic toward the outlook for their companies — even as their expectations on revenue and earnings growth moderate — according to key findings of the Deloitte CFO Signals quarterly survey for the fourth quarter of 2010. Overall, 53 percent of surveyed CFOs at North America’s largest companies are more optimistic than they were in the previous quarter, and CFOs are expecting an average 8 percent rise in capital spending over last year.

The company will be catering to both Hispanic and non-Hispanic consumers in the U.S. through social media and traditional advertising.

To take a closer look at these strategies, SymphonyIRI Group released its current issue of Times & Trends, “Merchandising Trends: Achieving Differentiation with a Shopper-Centric Approach,” which explores current and emerging merchandising trends that CPG marketers have embraced during the last few years in an ongoing effort to satisfy shoppers’ rapidly changing definition of value.

Home remodeling and supply retailing giant Home Depot has pulled its U.S. media account from long-time agency Interpublic’s Initiative unit, and moved it to Carat, marking another major win for the Aegis Media unit in the U.S., MediaDailyNews has learned.

2010 was not a stellar year for the Hispanic Advertising or Media business, but for sure it was much better than 2009. Like every year though, some did better than others in 2010. Buying shops continued to pick up business at the expense of the full service Hispanic agencies and in some extreme cases, we saw clients shift Hispanic ad dollars to their General Market AOR. TO read more CLICK above on El Blog.

Fact: Failure rates in marketing are astronomically high. Only a small fraction of new marketing initiatives succeed in achieving their intended objectives. If marketing were a baseball player, it would NEVER have made the major leagues. If marketing were a horse, you’d need 10:1 odds at least (and even then you’d be best served to box your bet across win, place, and show). If marketing were a bridge, you’d certainly not want to drive across it on a windy day.

Available at HispanicCMO.com

GlobalHue announced its account win as creative agency for the rebranding of CitiFinancial to OneMain Financial. GlobalHue will be charged with creating the overall go-to-market strategy and developing the launch campaign for the OneMain Financial brand across all consumer segments.

General Motors announced the following leadership changes in its U.S. marketing operations, effective February 1.

Of all four shopper segments unveiled in the 2010 Latina Shopper Study conducted by Redbean Society and New American Dimensions, Las Pragmáticas are the group that has felt the greatest impact from the economic crisis of recent years. In sharp contrast to Exploradoras, Digitalistas and Fre$itas, Las Pragmáticas are most definitely acting on their need to be frugal and price conscious in a determined and proactive way. Their spending and relationship to brands reflect the conservatism required of the times we live in.

Available at HispanicCMO.com