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Tecate, cerveza con carácter, wants consumers to place safety first and prevent alcohol abuse during festive celebrations as this year comes to a close. A.U.A.N.T.C, pronounced AH-GOO-AN-TE-CE, will launch a social responsibility program that calls on men to recognize the six pillars that make them reliable individuals and gives them a reason to make sound judgments: Amistad (Friendship), Union (Togetherness), Ayuda (Assistance), Nobleza (Nobility), Temple (Composure), and Carácter (Character). The program’s messages will air across the U.S. on Univision Radio stations beginning Dec. 27.

The shaky economy has resulted in a tightening of purse strings in households nationwide, and the Hispanic population is no exception. Mintel found that in the past year, the leisure preferences of young Hispanic adults have changed from activities that cost money to lower-cost alternatives to save cash.

The U.S. Census Bureau announced today that the 2010 Census showed the resident population of the United States on April 1, 2010, was 308,745,538.

Univision Communications Inc. and Grupo Televisa, S.A.B. announced the completion of Televisa’s previously-announced investment in Univision and the significant expansion and extension of the Program License Agreement (the “PLA”) between the two companies.

El Pollo Loco, Inc. announced it has narrowed its search for a new advertising agency to three Southern California contenders: Hollywood-based Goodness Mfg., Los Angeles-based McCann West/Casanova Pendrill, and Santa Monica-based RPA.

Secretary of Commerce Gary Locke, Acting Deputy Secretary Rebecca Blank and Census Bureau Director Robert Groves will release the first set of 2010 Census data at a news conference Tuesday, Dec. 21 at 11 a.m. EST at the National Press Club in Washington, D.C. The 2010 Census data to be released include the resident population for the nation and the states as well as the congressional apportionment totals for each state. The law requires the Census Bureau to report these results to the President by Dec. 31.

According to industry insiders, after an extensive agency review, Coral Gables based Del Cueto Media Group (DMG) has been assigned creative responsibilities for the Univision Communications / MasterCard debit card promotion.

For the past 24 years, HACR has advocated for the inclusion of Hispanics in Corporate America at a level commensurate with the U.S. Hispanic community’s economic contributions. At 15 percent of the nation’s population, Hispanics now represent the fastest-growing group of Americans in several categories: consumers, employees, business owners, taxpayers, and voters. DOWNLOAD REPORT HERE.

If you’re in Miami these days, chances are a group of improvisational dancers will find you and, without a blink, will intercept you with some Latino-slanted, urban steps. Especially if you find yourself walking one of the big shopping malls.

PRWeek’s annual feature on diversity, which analyzes how well agencies are promoting diversity and inclusion throughout the industry, prominently covered Porter Novelli and our commitment to this important component of our business. As you know, Porter Novelli champions diversity in order to ensure that we continue to grow as an agency comprised of individuals whose backgrounds and cultures may be different, but who share a common passion for communications excellence and for driving our clients’ businesses forward.

Available at HispanicPRpro.com

A nationwide, $13.25 million settlement has resulted from a two-year, multi-state probe of the satellite TV provider after “confusing contracts, deceptive ads and misleading promotions” were uncovered