Fannie Mae released the second installment of its 2010 Own-Rent Analysis, with highlights of the last two of the report’s four major themes: Renting and Owning Behaviors by Race, Ethnicity, and Immigration Status and Economics of Owning and
Agency
Asian Brands dominate preference among Hispanic Buyers auto buyers.
Toyota, Honda and Nissan dominate new vehicle preferences among Hispanics in the U.S., according to Polk. The three companies account for 46.4 percent of the Hispanic market based on an analysis of new vehicle registrations for the first nine months of 2010.
Generations 2010
Major trends in how different generations of Americans use the internet
Available at
HispanicCMO.com
HispanicPRpro.com
HispanicAccountPlanner.com
Consumers are aware of dynamically targeted ads.
Burst Media released the results of a consumer sentiment survey on Internet privacy and dynamic ads – ads tailored for the individual viewer based on a profile or past web surfing behavior.
Women’s Initiative and Diversity & Inclusion tied to strong Business Performance.
Deloitte announced the release of its Diversity & Inclusion “Harnessing our strengths” and the Women’s Initiative (WIN) “Unleashing potential” annual reports, which showcase that its commitment to an inclusive workplace environment has never been stronger. The reports highlight major talent achievements in the past year, and take a look at the business case for diversity.
Youth exposure to Alcohol Ads on TV growing faster than Adults.
Youth exposure to alcohol advertising on U.S. television increased 71 percent between 2001 and 2009, according to a report released by the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health. DOWNLOAD REPORT HERE.
PepsiCo selects the vox collective as its Hispanic Communications AOR.
PepsiCo has selected New York communication agency, the vox collective, as its Hispanic communications agency of record.
Support of Customers in their Native Language gives competitive Advantage.
Businesses in telecommunications, financial services, utilities and insurance that offer customer service in the native language of the consumer will be the biggest winners as the stalled economy begins to move in 2011, according to a new joint report from AT&T and Language Line Services, the leading provider of language-based solutions.
Available at HispanicCMO.com
and
HispanicPRpro.com
GroupM forms partnership with City College of New York.
GroupMGroupM announced the establishment of a new partnership with the City College of New York designed to identify and cultivate college students for careers in the advertising industry.
Brands with Highest Equity among 8-24 Year Olds.
Leading global market research firm, Harris Interactive, released the 2010 results of the first annual Youth EquiTrend study, which asks 8-24 year olds to rate between 98 and 125 brands on several key elements of brand equity including familiarity, quality and purchase consideration. Youth EquiTrend® is a complement to Harris Interactive’s EquiTrend study which has been tracking consumers’ awareness and perception of brands for over 20 years.
