Agency

This whitepaper introduces performance brand advertising and describes methods for optimizing consumer engagement online. Engagement advertising gives brands a unique way of interacting with individuals and the user-generated content they publish. As brands search for ways to effectively engage a mass consumer audience in digital media, performance brand advertising taps into consumers’ motivations and gives brands meaningful ROI for their online ad spending. Alternative advertising methods in digital media such as display advertising cannot deliver the personalization or level of engagement that performance brand advertising delivers.

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Our friends at NeuroFocus are always mindful to how the mind reacts to marketing. For the holiday season, they’ve provided 10 tips to ensure seasonal displays and more are optimized for maximum mental engagement.

Sex sells. It’s a common mantra among many in the advertising industry, but is there a line regarding how much sex – either in imagery or innuendo – is too much? Over half of Americans (56%) say they are bothered by the amount of sexual imagery in the advertising they see. One-quarter (25%) say they are very bothered by the amount while one-third of U.S. adults (32%) are somewhat bothered. Almost two in five (37%) say they are not at all bothered by the amount of sexual imagery they see in advertising and 6% of Americans say they do not see any sexual imagery in advertising.

The agency vrtccom (Vertice Communication Corp), based out of Torrance, CA will manage the
communication of the Spanish book fair in Los Angeles, LéaLA as informed by Eduardo Torres, CEO of
vrtccom.

Boy that did not take long. It was just a few short weeks ago that Televisa and Univision made up, and now we are starting to see that Emilio not only picked up his Univision ownership at pennies on the dollar, but he also got himself a few extra perks. The first being the keys to the Univision news division, not a bad perk by any standards. By Jose Cancela.

to read more CLICK above on El Blog

d expósito & Partners together with Amway, announced the official launch of Fábrica de Sueños presented by Amway, a one hour special that will take viewers through a Latino celebrity’s journey to stardom.

Telmar announced the release of Telmar Matterhorn ROI, a new cross media planning tool developed with ROI research firm Marketing Evolution, to allow Impact Reach Exposure Planning (IREP). For the first time, media buyers will be able to create plans based on the true value of exposing specific, targeted consumers to one or more impressions during each stage of the path to purchase cycle and measure the ROI.

Omni Direct, Inc. announced its strategic alliance with FHS and its Creative Director, Fausto Sanchez, who will help lead the charge of the company’s creative efforts.

Don Browne and Joe Uva prove what I’ve said all along: You don’t have to be Hispanic to succeed with Hispanics, but you do have to get Hispanics. More importantly, you have to sincerely care about the things Hispanics want, so you can deliver against it.

I’m glad Comcast recognized that a couple of weeks ago when it announced its executive lineup. They kept Browne at the helm of Telemundo.

Pampers announced the start of a robust campaign focused on the belief that every baby is a little miracle and should be celebrated, supported and protected. The campaign provides new resources and support for Latina moms and their babies in their communities, celebrating the joy every little baby brings into the world.

Marketers are recognizing the value of magnetic content over traditional disruptive forms of advertising, according to research from the Custom Content Council in partnership with branded-content newsletter ContentWise.

Overall, 68% of companies said they were shifting from traditional forms of marketing to more emphasis on branded content, including 61% who reported a moderate shift and 7% who said their shift was “aggressive.”

Available at HispanicCMO.com

“The key result of this update is the continued rise of developing markets and digital media, and their central role in driving global growth,” said Steve King, ZenithOptimedia’s worldwide CEO. “In fact the importance of the internet is underrepresented in these figures. Advertisers are investing a lot more in owned and earned media, where their activities do not count as ad expenditure in the traditional sense.”

As economies started to recover from the collapse of real estate-fueled bubbles in much of the world,2010 brought a period of relative stability — and in many instances improvement-compared to the upheavals experienced during 2009. While painful adjustments to a state of equilibrium will take many years for some economies, especially Greece and Ireland, other nations such as China and India continued to rocket ahead as if the global financial crisis never occurred. In 2011, countries posting growth will more than compensate for the relatively small number of laggards. DOWNLOAD REPORT HERE.