Agency

DAISY EXPÓSITO-ULLA Chairman and chief executive, D Expósito & Partners, an ad agency based in New York

I WAS born outside Havana in an apartment upstairs from my father‚s hardware store. He‚d taken it over from his father, who had moved from Spain in 1920.

My first few years were the last few years of the Batista dictatorship. Like many other middle-class business people, my father supported Fidel Castro. After the revolution in 1959 was the happiest time I can remember. But when Castro declared Cuba a socialist state and himself a Marxist-Leninist, my father felt so betrayed.

Published: NY Times – December 4, 2010

Global advertising spending in measured media is expected to exceed $500 billion for the first time ever next year following an economic recovery that also sparked significant ad spending increases in 2010, according to a revised report from GroupM.

The Association Of National Advertisers is offering links to videos of the major presentation during the 2010 ANA Multicultural event FREE of charge.

Although the digital space is considered to be a great place to target and reach consumers, when adults were asked which type of ads do they tend to ignore or disregard the most, over six in ten say Internet ads (63%). Among those who ignore Internet ads, two in five say they ignore banner ads (43%) the most and one in five say they ignore search engine ads (20%) the most. Smaller percentages say they ignore television ads (14%), radio ads (7%) and newspaper ads (6%); just 9% of Americans say they don’t ignore any of the listed types of ads.

When I was a kid, the first personal computers were just coming out. We had our beautiful Packard Bell that had less storage space than my flash drive, and (gasp) a floppy disk drive. I grew up in a time when consumers had to adapt to evolutions in technology, and brands had to find ways to use technology to reach consumers.

Please join us Thursday, December 16, at 1 pm ET for a free eMarketer webinar — Key Digital Trends for 2011 — featuring eMarketer Principal Analysts Noah Elkin, David Hallerman and Debra Aho Williamson.

Kenshoo announced the release of the Kenshoo 2010 Online Holiday Shopping Report.

Kenshoo’s digital marketing software is used by five of the top ten U.S. retailers and drives more than $15 billion in online sales for its customers from over $1 billion in annual advertising spend.

The Texas Department of Transportation (TxDOT) launched a series of mini telenovelas this month in an effort to extend the message to the Hispanic community about the consequences of drinking and driving. TxDOT is one of the first U.S. state agencies to tackle the dangers of drinking and driving through the telenovela format, which is very popular in the Spanish-speaking community.

With shopping season in full swing, advertisers are rolling out their holiday-themed ads, many of which are sure to feature a cartoon reindeer or other festive animated character.

While the many benefits of using animation in TV ads are clear, new research from The Nielsen Company suggests that, although marketers have a lot to gain with animated ads, they may be sacrificing audience engagement with commercials that don’t resonate as well with savvy consumers.

Available at HispanicCMO.com

Attention, all finance executives seeking to understand the ROI on marketing investments…