According to industry insiders, after an extensive agency review, Coral Gables based Del Cueto Media Group (DMG) has been assigned creative responsibilities for the Univision Communications / MasterCard debit card promotion.
Agency
HACR Corporate Inclusion Index
For the past 24 years, HACR has advocated for the inclusion of Hispanics in Corporate America at a level commensurate with the U.S. Hispanic community’s economic contributions. At 15 percent of the nation’s population, Hispanics now represent the fastest-growing group of Americans in several categories: consumers, employees, business owners, taxpayers, and voters. DOWNLOAD REPORT HERE.
For advertisers like AMWAY, There’s No Business Like Show Business.
If you’re in Miami these days, chances are a group of improvisational dancers will find you and, without a blink, will intercept you with some Latino-slanted, urban steps. Especially if you find yourself walking one of the big shopping malls.
Porter Novelli’s commitment to Diversity featured prominently in PRWeek.
PRWeek’s annual feature on diversity, which analyzes how well agencies are promoting diversity and inclusion throughout the industry, prominently covered Porter Novelli and our commitment to this important component of our business. As you know, Porter Novelli champions diversity in order to ensure that we continue to grow as an agency comprised of individuals whose backgrounds and cultures may be different, but who share a common passion for communications excellence and for driving our clients’ businesses forward.
Available at HispanicPRpro.com
DirecTV agrees to stop Abusive Marketing Practices.
A nationwide, $13.25 million settlement has resulted from a two-year, multi-state probe of the satellite TV provider after “confusing contracts, deceptive ads and misleading promotions” were uncovered
Aspiration to own a Home is strong across Ethnicities and Regions.
Fannie Mae released the second installment of its 2010 Own-Rent Analysis, with highlights of the last two of the report’s four major themes: Renting and Owning Behaviors by Race, Ethnicity, and Immigration Status and Economics of Owning and
Asian Brands dominate preference among Hispanic Buyers auto buyers.
Toyota, Honda and Nissan dominate new vehicle preferences among Hispanics in the U.S., according to Polk. The three companies account for 46.4 percent of the Hispanic market based on an analysis of new vehicle registrations for the first nine months of 2010.
Generations 2010
Major trends in how different generations of Americans use the internet
Available at
HispanicCMO.com
HispanicPRpro.com
HispanicAccountPlanner.com
Consumers are aware of dynamically targeted ads.
Burst Media released the results of a consumer sentiment survey on Internet privacy and dynamic ads – ads tailored for the individual viewer based on a profile or past web surfing behavior.
Women’s Initiative and Diversity & Inclusion tied to strong Business Performance.
Deloitte announced the release of its Diversity & Inclusion “Harnessing our strengths” and the Women’s Initiative (WIN) “Unleashing potential” annual reports, which showcase that its commitment to an inclusive workplace environment has never been stronger. The reports highlight major talent achievements in the past year, and take a look at the business case for diversity.
Youth exposure to Alcohol Ads on TV growing faster than Adults.
Youth exposure to alcohol advertising on U.S. television increased 71 percent between 2001 and 2009, according to a report released by the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health. DOWNLOAD REPORT HERE.
