Agency

PepsiCo has selected New York communication agency, the vox collective, as its Hispanic communications agency of record.

Businesses in telecommunications, financial services, utilities and insurance that offer customer service in the native language of the consumer will be the biggest winners as the stalled economy begins to move in 2011, according to a new joint report from AT&T and Language Line Services, the leading provider of language-based solutions.

Available at HispanicCMO.com

and

HispanicPRpro.com

GroupMGroupM announced the establishment of a new partnership with the City College of New York designed to identify and cultivate college students for careers in the advertising industry.

Leading global market research firm, Harris Interactive, released the 2010 results of the first annual Youth EquiTrend study, which asks 8-24 year olds to rate between 98 and 125 brands on several key elements of brand equity including familiarity, quality and purchase consideration. Youth EquiTrend® is a complement to Harris Interactive’s EquiTrend study which has been tracking consumers’ awareness and perception of brands for over 20 years.

This whitepaper introduces performance brand advertising and describes methods for optimizing consumer engagement online. Engagement advertising gives brands a unique way of interacting with individuals and the user-generated content they publish. As brands search for ways to effectively engage a mass consumer audience in digital media, performance brand advertising taps into consumers’ motivations and gives brands meaningful ROI for their online ad spending. Alternative advertising methods in digital media such as display advertising cannot deliver the personalization or level of engagement that performance brand advertising delivers.

DOWNLOAD REPORT HERE

Our friends at NeuroFocus are always mindful to how the mind reacts to marketing. For the holiday season, they’ve provided 10 tips to ensure seasonal displays and more are optimized for maximum mental engagement.

Sex sells. It’s a common mantra among many in the advertising industry, but is there a line regarding how much sex – either in imagery or innuendo – is too much? Over half of Americans (56%) say they are bothered by the amount of sexual imagery in the advertising they see. One-quarter (25%) say they are very bothered by the amount while one-third of U.S. adults (32%) are somewhat bothered. Almost two in five (37%) say they are not at all bothered by the amount of sexual imagery they see in advertising and 6% of Americans say they do not see any sexual imagery in advertising.

The agency vrtccom (Vertice Communication Corp), based out of Torrance, CA will manage the
communication of the Spanish book fair in Los Angeles, LéaLA as informed by Eduardo Torres, CEO of
vrtccom.

Boy that did not take long. It was just a few short weeks ago that Televisa and Univision made up, and now we are starting to see that Emilio not only picked up his Univision ownership at pennies on the dollar, but he also got himself a few extra perks. The first being the keys to the Univision news division, not a bad perk by any standards. By Jose Cancela.

to read more CLICK above on El Blog

d expósito & Partners together with Amway, announced the official launch of Fábrica de Sueños presented by Amway, a one hour special that will take viewers through a Latino celebrity’s journey to stardom.

Telmar announced the release of Telmar Matterhorn ROI, a new cross media planning tool developed with ROI research firm Marketing Evolution, to allow Impact Reach Exposure Planning (IREP). For the first time, media buyers will be able to create plans based on the true value of exposing specific, targeted consumers to one or more impressions during each stage of the path to purchase cycle and measure the ROI.

Omni Direct, Inc. announced its strategic alliance with FHS and its Creative Director, Fausto Sanchez, who will help lead the charge of the company’s creative efforts.