Don Browne and Joe Uva prove what I’ve said all along: You don’t have to be Hispanic to succeed with Hispanics, but you do have to get Hispanics. More importantly, you have to sincerely care about the things Hispanics want, so you can deliver against it.
I’m glad Comcast recognized that a couple of weeks ago when it announced its executive lineup. They kept Browne at the helm of Telemundo.
Pampers announced the start of a robust campaign focused on the belief that every baby is a little miracle and should be celebrated, supported and protected. The campaign provides new resources and support for Latina moms and their babies in their communities, celebrating the joy every little baby brings into the world.
Marketers are recognizing the value of magnetic content over traditional disruptive forms of advertising, according to research from the Custom Content Council in partnership with branded-content newsletter ContentWise.
Overall, 68% of companies said they were shifting from traditional forms of marketing to more emphasis on branded content, including 61% who reported a moderate shift and 7% who said their shift was “aggressive.”
Available at HispanicCMO.com
“The key result of this update is the continued rise of developing markets and digital media, and their central role in driving global growth,” said Steve King, ZenithOptimedia’s worldwide CEO. “In fact the importance of the internet is underrepresented in these figures. Advertisers are investing a lot more in owned and earned media, where their activities do not count as ad expenditure in the traditional sense.”
As economies started to recover from the collapse of real estate-fueled bubbles in much of the world,2010 brought a period of relative stability — and in many instances improvement-compared to the upheavals experienced during 2009. While painful adjustments to a state of equilibrium will take many years for some economies, especially Greece and Ireland, other nations such as China and India continued to rocket ahead as if the global financial crisis never occurred. In 2011, countries posting growth will more than compensate for the relatively small number of laggards. DOWNLOAD REPORT HERE.
DAISY EXPÓSITO-ULLA Chairman and chief executive, D Expósito & Partners, an ad agency based in New York
I WAS born outside Havana in an apartment upstairs from my father‚s hardware store. He‚d taken it over from his father, who had moved from Spain in 1920.
My first few years were the last few years of the Batista dictatorship. Like many other middle-class business people, my father supported Fidel Castro. After the revolution in 1959 was the happiest time I can remember. But when Castro declared Cuba a socialist state and himself a Marxist-Leninist, my father felt so betrayed.
Published: NY Times – December 4, 2010
Global advertising spending in measured media is expected to exceed $500 billion for the first time ever next year following an economic recovery that also sparked significant ad spending increases in 2010, according to a revised report from GroupM.
The Association Of National Advertisers is offering links to videos of the major presentation during the 2010 ANA Multicultural event FREE of charge.
Although the digital space is considered to be a great place to target and reach consumers, when adults were asked which type of ads do they tend to ignore or disregard the most, over six in ten say Internet ads (63%). Among those who ignore Internet ads, two in five say they ignore banner ads (43%) the most and one in five say they ignore search engine ads (20%) the most. Smaller percentages say they ignore television ads (14%), radio ads (7%) and newspaper ads (6%); just 9% of Americans say they don’t ignore any of the listed types of ads.
When I was a kid, the first personal computers were just coming out. We had our beautiful Packard Bell that had less storage space than my flash drive, and (gasp) a floppy disk drive. I grew up in a time when consumers had to adapt to evolutions in technology, and brands had to find ways to use technology to reach consumers.
Please join us Thursday, December 16, at 1 pm ET for a free eMarketer webinar — Key Digital Trends for 2011 — featuring eMarketer Principal Analysts Noah Elkin, David Hallerman and Debra Aho Williamson.
