My friend and a veteran US Hispanic advertising, marketing and media executive Rafael Eli is celebrating a wonderful milestone.
Many of you might remember we covered Rafael’s search of the perfect kidney donor to be able to enjoy a gift of life.
Today we celebrate the one year anniversary of that gift that Rebecca Manchal offered Rafael.
¡Felicidades!
The Latin Recording Academy demonstrated its great partnership with Heineken, Hennessy, AXE, Degree for Women, Dove Clinical Protection, Verizon, 7UP, Dodge, McDonald’s, the American Heart Association, PEOPLE En Español, Allstate, and Univision Radio for sponsorship and promotion of the 11th Annual Latin GRAMMY Awards and its surrounding events. The Biggest Night in Latin Music was once again held at the Mandalay Bay Events Center in Las Vegas on Thursday, Nov. 11, 2010. By Liliana Gil, Managing Partner & Cultural Intelligence™ Officer AG-XL
Available at HispanicCMO.com
VoodooVox surveyed 5,000 Hispanics asking if they were more likely to increase their Holiday spend (year over year) at 5 top retailers. The results is that of the surveyed retailers, Sears seems poised to have the biggest challenge within the Hispanic market (Spanish dominant, 18+). Survey results available on HispanicAd.com.
McDonald’s US took top honors in three categories as ANA (Association of National Advertisers) announced the winners of the 2010 Multicultural Excellence Awards.
The Dodge Brand marks its return to multicultural marketing and advertising with a new TV campaign, “Secret Door,” aimed at the Hispanic market. The new TV spots, inspired and played out in the tradition of a Hispanic telenovela, are designed to keep viewers in suspense as they follow a couple on a journey.
Part 2 of 4: Emerging from the Storm: How Leading Customer Organizations Reignite Growth. Findings from the 2010 Customer and Channel Management Survey
Telemundo Communications Group and Starcom Mediavest Group announced the roll out of the next phase of its Beyond Demographics, a study to understanding the various psychographic segments of U.S. Hispanics in America today.
A week packed with fun, glamour and Latin star-power has kicked off with AXE Solamente Una Noche/Only One Night series featuring Wisin & Yandel at the Aria Hotel in Las Vegas. By Liliana Gil, Managing Partner & Cultural Intelligence™ Officer AG-XL
Available at HispanicCMO.com
Even as new media adoption explodes – up 48 percent from 2009 – loyal followers can be hard to come by for companies trying to reach consumers online. With the world’s most loved brands a click of the mouse away, new media users still choose to demonstrate affinity (e.g., “like” on Facebook, “follow” on Twitter or subscribe to an RSS feed) for an average of only 4.6 companies online, making this club one of the most exclusive to which a company can hope to gain access. These are among the findings of Cone’s latest research, the 2010 Cone Consumer New Media Study.
Who said that all shoppers are alike? Well, all shoppers walk in and out of the store, browse the aisles and racks, and ultimately purchase a product or item. But, according to the 2010 Latina Shopper Study fielded this summer among a nationally representative sample of Latinas between the ages of 18 and 54, these shoppers browse differently and respond to different stimuli when shopping, and their behavior varies either by level of acculturation, place of origin or a combination of both. Que viva la diferencia!
Available at HispanicCMO.com
Jorge Ortega, seasoned communications executive, and Eduardo del Rivero, founder and former partner of del Rivero Messianu/DDB Advertising, have joined forces with Sergio Roitberg, founder and Chairman of Newlink Group, to create Newlink America , a new and innovative communications management consultancy addressing targeted communities, nationally and locally, and leveraging today’s social networked marketplace.
