Agency

This conference’s success in bringing so many of us here today is a great example of the importance of multicultural markets in today’s rapidly growing population.

Gilbert Davila – CEO / Davila Multicultural Insights & ANA Multicultural Chair

Why brand consultants need critical understanding of emerging management practices for building sustainable reputation for their clients.

Part 1 of 4: Emerging from the Storm: How Leading Customer Organizations Reignite Growth: Findings from the 2010 Customer and Channel Management Survey. DOWNLOAD REPORT HERE.

As a follow up to our 2010 Association of Hispanic Advertising Agencies Annual Conference, we wanted to thank those who were able to attend and provide an update on a few points of interest
if you missed us.

Podcasts from our industry’s leading experts are now available for download on AHAA’s iTunes channel.

An Initial Analysis of the Monetary Transfers Data from the August 2008 Current Population Survey Migration Supplement — Monetary transfers, commonly called “remittances,” refer to personal transfers of money to and from relatives or friends who are living abroad. This report presents initial results on the occurrence, frequency and amount of transfers sent and received. DOWNLOAD REPORT.

Mark Lopez will step down as Chief Operations Officer of Terra.com effective November 12, 2010. Lopez served in this capacity since October of 2007.

Mr. Lopez will be joining Google to define and develop their US Hispanic Market efforts.

Brandgym’s research shows the CMO role moving beyond one of coordinating and sharing best practice into a more hands-on job of driving brand vision to action.

Available at HispanicCMO.com

If advertising is created to sell a product, service or even an idea, it’s helpful if the message is not only clear but also believable to the intended audience. However, only one in five American adults say they trust that advertising is honest in its claims all or most of the time (19%). Rather, a majority say they trust that advertising is sometimes honest in its claims (65%) and just over one in ten say that they never trust that advertising is honest in its claims (13%).

Although the Great Recession has hit Hispanics and Asians particularly hard, their buying power is expected to grow rapidly during the next several years, according to the annual minority buying power report released by the Selig Center for Economic Growth in the University of Georgia Terry College of Business.

Miami based MGSCOMM has been the AOR for Florida Power & Light Company (FPL) handling General Market and Hispanic Market duties. During the recent agency competitive review, MGSCOMM participated as the incumbent agency and has been awarded the FPL and NextEra Energy, Inc. contract agreement, restoring a multi-year partnership as AOR for General Market and Hispanic Market services.

padma media and marketing, Inc. announced the recent launch of THE Blogger Agency-practice. THE Blogger Agency focuses on developing and providing Bloggers with tools and training to secure and retain corporate sponsors and partners.