Agency

Mintel has predicted the worldwide consumer packaged goods (CPG) trends set to make an impact in 2011.

Available at HispanicCMO.com

When Freydell + Torres Diversity decided to explore the stormy seas of online content development, our guiding principle was ‘if we cannot succeed in a project of our very own, how could we expect a client to hire and pay us to do it for them’?

Retailers want to cultivate loyal shoppers. At the same time, CPG manufacturers want to make sure their products are available in the retail channels where their consumers shop. Nielsen research shows that those shoppers who use two or more retail channels spend more money – a lot more money. How much more do they spend? What categories benefit most from the expansion of the number of retail channels over the past decade? And how can retailers attract a greater portion of consumers’ shopping dollars?

Lopez Negrete Communications, Inc. is celebrating its 25th anniversary of serving the Latino community by providing insightful and strategic work that keeps its prestigious clients in the forefront of Hispanic communications and engagement. On Friday, November 5, 2010, the agency will officially reach a quarter of a century.

The Daily News of New York City, which is the fifth most-widely circulated daily newspaper in the United States with a daily circulation of over 600,000, has featured today YouTube’s Moments to CultuRise; the 1st YouTube Channel dedicated to empower business leaders and executives with up-to-date news and insights on the Hispanic market. Showcasing a half-page picture of host and marketing executive Liliana Gil, today’s “Your Money” has features Gil’s channel as an innovative way of Reaching out, Online to impact the economy and businesses today.

Available at HispanicCMO.com

It’s time for us to dispel marketer’s perception that Latinas are for the most part un-acculturated, digital illiterates that don’t have access to the internet and that don’t act to promotional stimulus online. The 2010 Latina Shopper Study indicates that 72% of all Latinas have a high-speed internet connection AT HOME and that a whopping 31% are hard-core Digitalistas who prefer to shop online over in-store and/or use the internet to plan their shopping trips or research products online. These women tend to decide what brands to buy before they go to the store and seek recommendations from family and friends.

Available at HispanicCMO.com

North America’s largest companies are expecting a slow economic recovery without a second recession, according to the Deloitte CFO Signals quarterly survey, which tracks the thinking and actions of chief financial officers representing many of North America’s largest and most influential companies. Nearly 80 percent of CFOs at companies surveyed for Deloitte’s third quarter CFO Signals survey also said that their companies are planning for a “U-shaped” recovery, with two-thirds expecting a wide-bottomed “U” or “bathtub-shaped” recovery. Only 9 percent expect a “W-shaped” or “double-dip” recovery.

Dieste announced that Greg Knipp has been appointed Chief Executive Officer of the organization.

Wendy’s International, Inc. and its Miami-based Hispanic advertising agency The Bravo Group, announce the launch of Wendy’s “Sabor de Verdad” advertising campaign for the U.S. Hispanic consumer market.