Dieste announced that Greg Knipp has been appointed Chief Executive Officer of the organization.
Agency
Wendy’s launches Sabor de Verdad campaign.
Wendy’s International, Inc. and its Miami-based Hispanic advertising agency The Bravo Group, announce the launch of Wendy’s “Sabor de Verdad” advertising campaign for the U.S. Hispanic consumer market.
Myspace rebranding strategy speaks to Young Hispanics.
Myspace announced a new brand, beta website, and a suite of products that together redefine the company as a social entertainment destination for Gen Y. Myspace is creating a rich, highly-personalized experience for people to discover content and connect with other fans who share similar interests. The entertainment experience will span music, celebrities, movies, television, and games and will be available through multiple platforms, including online, mobile devices and offline events.
Introducing Gen C – The Connected Collective Consumer.
Just who, or what is Gen C? This question, posed by Mr. Dan Pankraz, Planning Director/Youth Strategist, DDB Sydney, speaking at Nielsen’s inaugural Consumer 360 Conference in Jakarta, Indonesia, drew curious looks and blank faces among participants. Mr. Pankraz highlighted the need for companies to understand and engage Generation C, a group he believes to be the most highly influential in the world due to their need to share their lives via social media platforms.
How to Bring Humanity to the Forefront of Any Brand.
Leo Burnett Worldwide released its new book HumanKind, which explores creativity and its impact on people’s behavior. Co-authored by Chairman and Chief Executive Officer Tom Bernardin and Global Chief Creative Officer Mark Tutssel, HumanKind is about people, purpose, and creating acts, not ads – that transform the way people think, feel and ultimately behave.
Puerto Rico Governor Fortuno unveils Tax Cut Plan for Businesses & Individuals.
Puerto Rico Gov. Luis Fortuno has unveiled a plan to cut Puerto Rico’s corporate and individual tax rates, detailing one of the most significant planks in his fiscal reform agenda to create jobs and promote growth for an economic turnaround on the Island.
American tax base and electorate increasingly dependent on Hispanics
Geoscape revealed today at its 7th Annual Multicultural Marketing Summit the 2011 series of its American Marketscape DataStream (AMDS) which reports several compelling facts and trends on the evolution of the American economy and cultural make up. For several years, business and political leaders have been aware of the growing importance of Hispanics as a population sector in the United States. Geoscape revealed facts in the 2011 series that show explicit support for elevating the discussion on investment across industry and public service forums.
Latina Women tend to make decision on specific brands at the Store.
The recently released first-of-its kind 2010 Latina Shopper Study by Redbean Society and New American Dimensions reveals that 80% of Latinas say they prepare a shopping list but only half include specific products or brands in their list. For the most part, these women make a general list of items needed such as coffee, cereal or yogurt, than a specific list of brands they want to buy, like Folger’s, Honey Bunches of Oats or Dannon, for example.
Available at HispanicCMO.com
Hope for a Full Global Economic Recovery in 2010 Diminishes.
After an upbeat start to the year with two consecutive quarters of increases in optimism, global consumer confidence fell three points in September to an Index of 90 as consumers’ hopes for a full economic recovery this year fades in most parts of the world, according to the latest edition of the Nielsen Global Consumer Confidence Index. Consumer Confidence Index levels above and below a baseline of 100 indicate degrees of optimism and pessimism. The 90 Index mark reflects the reality that consumers around the world remain largely pessimistic about job prospects, personal finances and their ability to buy the things they want and need over the next year.
Republica adds Goya Foods to client roster.
Republica announced its selection by Goya Foods of Florida to handle communications efforts. Republica will develop and implement an outreach campaign that will include corporate and community initiatives to commemorate Goya’s 75th Anniversary in 2011.
Study finds Public Relations Consultancies contribute $445M to Los Angeles County’s Economy.
The Los Angeles chapter of the Public Relations Society of America (PRSA-LA) released an independent economic impact report that found public relations agencies contribute more than $445 million to Los Angeles County’s economy annually, while each new public relations job creates nearly two new jobs.
Available at HispanicPRpro.com
