Sensory touch-points and the desire for sensuous, emotional experiences are still among the key factors driving U.S. consumer buying decisions, says a new report from Arylessence. But this ’emotive edge’ is just one of nine significant ‘deep trends’ that reflect how consumers make choices today and predict how marketers will respond in 2011 and beyond.
Agency
74% final mail participation in 2010 Census.
The U.S. Census Bureau announced today that 74 percent of households in the United States filled out and mailed back their 2010 Census questionnaire, matching the final mail participation rate achieved in the 2000 Census. Twenty-two states, 1,553 counties, and 278 cities and townships with a population of 50,000 or more met or exceeded their 2000 Census participation rates. The District of Columbia and Puerto Rico also met or exceeded their rates.
Shoppers take a Nonlinear Path to Purchase.
A lingering recession, coupled with consumers’ rapid adoption of digital tools, has inexorably altered shopping behavior in categories like groceries, home electronics, apparel and quick-service restaurants. Consumers engage with a variety of digital platforms as they research small and large purchases, when they’re in physical stores and during post-shop activities such as product reviews and referrals.
Nation’s Foreign-Born population nears 37 Million.
The U.S. Census Bureau reports that 36.7 million of the nation’s population (12 percent) were foreign-born, and another 33 million (11 percent) were native-born with at least one foreign-born parent in 2009, making one in five people either first or second generation U.S. residents.
El Chisme with Microsoft’s Wonderwall Latino.
El chisme, whether we like to admit it or not is something most of us Latinos enjoy! What sexy dress was Sofia wearing at the Emmys, who is “Luis Mi” dating these days, what does Shakira eat for breakfast, is Eva having a baby or not? The list just goes on and one, and thankfully you can get the skinny on all these Latino celebs in one place: Wonderwall Latino. By Liliana Gil, Managing Partner & Cultural Intelligence Officer AG-XL Alliance
Available at HispanicCMO.com
Quinoy stepping down as CEO of Dieste.
Dieste announced that Melisa Quiñoy will be stepping down as CEO of the agency.
Shopper Profile Segmentation among Latina Women Study.
The quantitative phase of the Latina Shopper Study has been completed and results are out! The study, the first of its kind ever conducted among Latina women in the U.S., was fielded nationally among 1200 women representative of the total female U.S. Hispanic population to help marketers better understand the dynamics of shopping behavior among this important segment of the U.S. Hispanic population. Latina women are the decision makers and influencers of over 80% of all purchases made in U.S. Hispanic households. This makes these women a highly powerful group as they harness the $1.4 Trillion buying power in these households by 2013.
Available at HispanicCMO.com
PRnewswire offer insight into CONTENT.
In a word, content. More and more, our clients are embracing the concept that marketing is content, that PR is content, that IR and CSR are content. Importantly, they are adopting strategies in which multimedia content delivered across multiple channels is the single most critical key to audience engagement and communications efficacy.
Available at HispanicPRpro.com
