Agency

The U.S. Census Bureau reports that 36.7 million of the nation’s population (12 percent) were foreign-born, and another 33 million (11 percent) were native-born with at least one foreign-born parent in 2009, making one in five people either first or second generation U.S. residents.

El chisme, whether we like to admit it or not is something most of us Latinos enjoy! What sexy dress was Sofia wearing at the Emmys, who is “Luis Mi” dating these days, what does Shakira eat for breakfast, is Eva having a baby or not? The list just goes on and one, and thankfully you can get the skinny on all these Latino celebs in one place: Wonderwall Latino. By Liliana Gil, Managing Partner & Cultural Intelligence Officer AG-XL Alliance

Available at HispanicCMO.com

Dieste announced that Melisa Quiñoy will be stepping down as CEO of the agency.

The quantitative phase of the Latina Shopper Study has been completed and results are out! The study, the first of its kind ever conducted among Latina women in the U.S., was fielded nationally among 1200 women representative of the total female U.S. Hispanic population to help marketers better understand the dynamics of shopping behavior among this important segment of the U.S. Hispanic population. Latina women are the decision makers and influencers of over 80% of all purchases made in U.S. Hispanic households. This makes these women a highly powerful group as they harness the $1.4 Trillion buying power in these households by 2013.

Available at HispanicCMO.com

In a word, content. More and more, our clients are embracing the concept that marketing is content, that PR is content, that IR and CSR are content. Importantly, they are adopting strategies in which multimedia content delivered across multiple channels is the single most critical key to audience engagement and communications efficacy.

Available at HispanicPRpro.com

According to industry insiders, the Personal Care division of Unilever has select Coral Gables based Zubi Advertising to handle all Hispanic advertising and marketing responsibilities for the division’s brands.

The Sounds Like Branding™ survey by Heartbeats International gives the first chapter in what seems to be a love story between brands and music. It shows how brands love music and that it will become increasingly important in the future of branding — and that there is an opportunity for brands using music in the right way to reach through the market clutter and touch people’s hearts. By Jacob Lusensky, CEO, Heartbeats International

Available at HispanicCMO.com

As the nation continues to lift itself out of the longest recession since the Great Depression, a new study underscores the power of advertising to stimulate job creation and economic growth.

Key findings show that advertising plays a major role in bolstering the nation’s employment figures and economy.

In recent years the digital world has expanded far beyond the desktop, and consumers can now choose from an array of devices capable of satisfying their need for “anytime, anywhere” access to news, information, friends and entertainment. DOWNLOAD REPORT.

The Jeffrey Group has promoted Mike Valdés-Fauli to President. Jeffrey Sharlach, founder and CEO of the firm, also announced that Juan Sanchez, a former Vice President at the agency from 1993 until 2002, will be rejoining as Senior Counselor. Jorge Ortega, who had been President of the firm since 2005, has resigned to pursue other interests. Brian Burlingame, Chief Operating Officer, who has been at the agency for more than 10 years, will continue to manage The Jeffrey Group’s day-to-day operations.

Available at HispanicPRpro.com

First-ever life expectancy report for Hispanic population released. DOWNLOAD REPORT HERE.