Republica announced its selection by Goya Foods of Florida to handle communications efforts. Republica will develop and implement an outreach campaign that will include corporate and community initiatives to commemorate Goya’s 75th Anniversary in 2011.
Agency
Latina Women tend to make decision on specific brands at the Store.
The recently released first-of-its kind 2010 Latina Shopper Study by Redbean Society and New American Dimensions reveals that 80% of Latinas say they prepare a shopping list but only half include specific products or brands in their list. For the most part, these women make a general list of items needed such as coffee, cereal or yogurt, than a specific list of brands they want to buy, like Folger’s, Honey Bunches of Oats or Dannon, for example.
Available at HispanicCMO.com
Study finds Public Relations Consultancies contribute $445M to Los Angeles County’s Economy.
The Los Angeles chapter of the Public Relations Society of America (PRSA-LA) released an independent economic impact report that found public relations agencies contribute more than $445 million to Los Angeles County’s economy annually, while each new public relations job creates nearly two new jobs.
Available at HispanicPRpro.com
Hope for a Full Global Economic Recovery in 2010 Diminishes.
After an upbeat start to the year with two consecutive quarters of increases in optimism, global consumer confidence fell three points in September to an Index of 90 as consumers’ hopes for a full economic recovery this year fades in most parts of the world, according to the latest edition of the Nielsen Global Consumer Confidence Index. Consumer Confidence Index levels above and below a baseline of 100 indicate degrees of optimism and pessimism. The 90 Index mark reflects the reality that consumers around the world remain largely pessimistic about job prospects, personal finances and their ability to buy the things they want and need over the next year.
2010 Latina Shopper Study on HispanicAd.com & HispanicCMO.com
We’ve partnered with our friends at Hispanicad.com & HispanicCMO.com in order to publicize non-proprietary data on a regular basis over the next 13 weeks. In addition, we will post our comments around the data on RedbeanBlogs. We invite you to ask your questions and post comments of your own right here on RedbeanBlogs and we will respond.
U.S. Consumers still motivated by Emotion – Multiple Trend Factors also drive Buying Decisions.
Sensory touch-points and the desire for sensuous, emotional experiences are still among the key factors driving U.S. consumer buying decisions, says a new report from Arylessence. But this ’emotive edge’ is just one of nine significant ‘deep trends’ that reflect how consumers make choices today and predict how marketers will respond in 2011 and beyond.
74% final mail participation in 2010 Census.
The U.S. Census Bureau announced today that 74 percent of households in the United States filled out and mailed back their 2010 Census questionnaire, matching the final mail participation rate achieved in the 2000 Census. Twenty-two states, 1,553 counties, and 278 cities and townships with a population of 50,000 or more met or exceeded their 2000 Census participation rates. The District of Columbia and Puerto Rico also met or exceeded their rates.
Shoppers take a Nonlinear Path to Purchase.
A lingering recession, coupled with consumers’ rapid adoption of digital tools, has inexorably altered shopping behavior in categories like groceries, home electronics, apparel and quick-service restaurants. Consumers engage with a variety of digital platforms as they research small and large purchases, when they’re in physical stores and during post-shop activities such as product reviews and referrals.
