Agency

It’s time for us to dispel marketer’s perception that Latinas are for the most part un-acculturated, digital illiterates that don’t have access to the internet and that don’t act to promotional stimulus online. The 2010 Latina Shopper Study indicates that 72% of all Latinas have a high-speed internet connection AT HOME and that a whopping 31% are hard-core Digitalistas who prefer to shop online over in-store and/or use the internet to plan their shopping trips or research products online. These women tend to decide what brands to buy before they go to the store and seek recommendations from family and friends.

Available at HispanicCMO.com

North America’s largest companies are expecting a slow economic recovery without a second recession, according to the Deloitte CFO Signals quarterly survey, which tracks the thinking and actions of chief financial officers representing many of North America’s largest and most influential companies. Nearly 80 percent of CFOs at companies surveyed for Deloitte’s third quarter CFO Signals survey also said that their companies are planning for a “U-shaped” recovery, with two-thirds expecting a wide-bottomed “U” or “bathtub-shaped” recovery. Only 9 percent expect a “W-shaped” or “double-dip” recovery.

Dieste announced that Greg Knipp has been appointed Chief Executive Officer of the organization.

Wendy’s International, Inc. and its Miami-based Hispanic advertising agency The Bravo Group, announce the launch of Wendy’s “Sabor de Verdad” advertising campaign for the U.S. Hispanic consumer market.

Deloitte has released the results of its 25th Annual Holiday Survey of consumers’ spending intentions and trends for the 2010 holiday season.

There are companies that have dedicated groups to deal with Latinos, for example. And sometimes they have separate groups to handle multiple minority group. In some cases there is a multicultural marketing group as distinct from the main marketing group. Some companies have had niche marketing units for a while and then have disbanded them. Some recreate them after a while and then merge them into discrete business units. By Dr. Felipe Korzenny

Available at HispanicCMO.com

The American Youth Study 2010 is a significant survey of the media and technology habits of America’s 12-24 year-olds, and represents a sequel to a study originally conducted by Edison in 2000. In addition to a sample of today’s 12-24 year-old Americans, this study also re-examines a cohort from the 2000 study – today’s 22-34 year olds – to analyze how their tastes and habits have changed over the past decade. DOWNLOAD REPORT HERE.

Myspace announced a new brand, beta website, and a suite of products that together redefine the company as a social entertainment destination for Gen Y. Myspace is creating a rich, highly-personalized experience for people to discover content and connect with other fans who share similar interests. The entertainment experience will span music, celebrities, movies, television, and games and will be available through multiple platforms, including online, mobile devices and offline events.

Just who, or what is Gen C? This question, posed by Mr. Dan Pankraz, Planning Director/Youth Strategist, DDB Sydney, speaking at Nielsen’s inaugural Consumer 360 Conference in Jakarta, Indonesia, drew curious looks and blank faces among participants. Mr. Pankraz highlighted the need for companies to understand and engage Generation C, a group he believes to be the most highly influential in the world due to their need to share their lives via social media platforms.

Geoscape revealed today at its 7th Annual Multicultural Marketing Summit the 2011 series of its American Marketscape DataStream (AMDS) which reports several compelling facts and trends on the evolution of the American economy and cultural make up. For several years, business and political leaders have been aware of the growing importance of Hispanics as a population sector in the United States. Geoscape revealed facts in the 2011 series that show explicit support for elevating the discussion on investment across industry and public service forums.

Puerto Rico Gov. Luis Fortuno has unveiled a plan to cut Puerto Rico’s corporate and individual tax rates, detailing one of the most significant planks in his fiscal reform agenda to create jobs and promote growth for an economic turnaround on the Island.

Leo Burnett Worldwide released its new book HumanKind, which explores creativity and its impact on people’s behavior. Co-authored by Chairman and Chief Executive Officer Tom Bernardin and Global Chief Creative Officer Mark Tutssel, HumanKind is about people, purpose, and creating acts, not ads – that transform the way people think, feel and ultimately behave.