Agency

Although the Great Recession has hit Hispanics and Asians particularly hard, their buying power is expected to grow rapidly during the next several years, according to the annual minority buying power report released by the Selig Center for Economic Growth in the University of Georgia Terry College of Business.

Miami based MGSCOMM has been the AOR for Florida Power & Light Company (FPL) handling General Market and Hispanic Market duties. During the recent agency competitive review, MGSCOMM participated as the incumbent agency and has been awarded the FPL and NextEra Energy, Inc. contract agreement, restoring a multi-year partnership as AOR for General Market and Hispanic Market services.

padma media and marketing, Inc. announced the recent launch of THE Blogger Agency-practice. THE Blogger Agency focuses on developing and providing Bloggers with tools and training to secure and retain corporate sponsors and partners.

Mintel has predicted the worldwide consumer packaged goods (CPG) trends set to make an impact in 2011.

Available at HispanicCMO.com

When Freydell + Torres Diversity decided to explore the stormy seas of online content development, our guiding principle was ‘if we cannot succeed in a project of our very own, how could we expect a client to hire and pay us to do it for them’?

Retailers want to cultivate loyal shoppers. At the same time, CPG manufacturers want to make sure their products are available in the retail channels where their consumers shop. Nielsen research shows that those shoppers who use two or more retail channels spend more money – a lot more money. How much more do they spend? What categories benefit most from the expansion of the number of retail channels over the past decade? And how can retailers attract a greater portion of consumers’ shopping dollars?

Lopez Negrete Communications, Inc. is celebrating its 25th anniversary of serving the Latino community by providing insightful and strategic work that keeps its prestigious clients in the forefront of Hispanic communications and engagement. On Friday, November 5, 2010, the agency will officially reach a quarter of a century.

The Daily News of New York City, which is the fifth most-widely circulated daily newspaper in the United States with a daily circulation of over 600,000, has featured today YouTube’s Moments to CultuRise; the 1st YouTube Channel dedicated to empower business leaders and executives with up-to-date news and insights on the Hispanic market. Showcasing a half-page picture of host and marketing executive Liliana Gil, today’s “Your Money” has features Gil’s channel as an innovative way of Reaching out, Online to impact the economy and businesses today.

Available at HispanicCMO.com