A week packed with fun, glamour and Latin star-power has kicked off with AXE Solamente Una Noche/Only One Night series featuring Wisin & Yandel at the Aria Hotel in Las Vegas. By Liliana Gil, Managing Partner & Cultural Intelligence™ Officer AG-XL
Available at HispanicCMO.com
Even as new media adoption explodes – up 48 percent from 2009 – loyal followers can be hard to come by for companies trying to reach consumers online. With the world’s most loved brands a click of the mouse away, new media users still choose to demonstrate affinity (e.g., “like” on Facebook, “follow” on Twitter or subscribe to an RSS feed) for an average of only 4.6 companies online, making this club one of the most exclusive to which a company can hope to gain access. These are among the findings of Cone’s latest research, the 2010 Cone Consumer New Media Study.
Who said that all shoppers are alike? Well, all shoppers walk in and out of the store, browse the aisles and racks, and ultimately purchase a product or item. But, according to the 2010 Latina Shopper Study fielded this summer among a nationally representative sample of Latinas between the ages of 18 and 54, these shoppers browse differently and respond to different stimuli when shopping, and their behavior varies either by level of acculturation, place of origin or a combination of both. Que viva la diferencia!
Available at HispanicCMO.com
Jorge Ortega, seasoned communications executive, and Eduardo del Rivero, founder and former partner of del Rivero Messianu/DDB Advertising, have joined forces with Sergio Roitberg, founder and Chairman of Newlink Group, to create Newlink America , a new and innovative communications management consultancy addressing targeted communities, nationally and locally, and leveraging today’s social networked marketplace.
This conference’s success in bringing so many of us here today is a great example of the importance of multicultural markets in today’s rapidly growing population.
Gilbert Davila – CEO / Davila Multicultural Insights & ANA Multicultural Chair
Why brand consultants need critical understanding of emerging management practices for building sustainable reputation for their clients.
Part 1 of 4: Emerging from the Storm: How Leading Customer Organizations Reignite Growth: Findings from the 2010 Customer and Channel Management Survey. DOWNLOAD REPORT HERE.
As a follow up to our 2010 Association of Hispanic Advertising Agencies Annual Conference, we wanted to thank those who were able to attend and provide an update on a few points of interest
if you missed us.
Podcasts from our industry’s leading experts are now available for download on AHAA’s iTunes channel.
An Initial Analysis of the Monetary Transfers Data from the August 2008 Current Population Survey Migration Supplement — Monetary transfers, commonly called “remittances,” refer to personal transfers of money to and from relatives or friends who are living abroad. This report presents initial results on the occurrence, frequency and amount of transfers sent and received. DOWNLOAD REPORT.
Mark Lopez will step down as Chief Operations Officer of Terra.com effective November 12, 2010. Lopez served in this capacity since October of 2007.
Mr. Lopez will be joining Google to define and develop their US Hispanic Market efforts.
Brandgym’s research shows the CMO role moving beyond one of coordinating and sharing best practice into a more hands-on job of driving brand vision to action.
Available at HispanicCMO.com
If advertising is created to sell a product, service or even an idea, it’s helpful if the message is not only clear but also believable to the intended audience. However, only one in five American adults say they trust that advertising is honest in its claims all or most of the time (19%). Rather, a majority say they trust that advertising is sometimes honest in its claims (65%) and just over one in ten say that they never trust that advertising is honest in its claims (13%).
Although the Great Recession has hit Hispanics and Asians particularly hard, their buying power is expected to grow rapidly during the next several years, according to the annual minority buying power report released by the Selig Center for Economic Growth in the University of Georgia Terry College of Business.
