Although the Great Recession has hit Hispanics and Asians particularly hard, their buying power is expected to grow rapidly during the next several years, according to the annual minority buying power report released by the Selig Center for Economic Growth in the University of Georgia Terry College of Business.
Agency
Consumer Packaged goods trends for 2011
Mintel has predicted the worldwide consumer packaged goods (CPG) trends set to make an impact in 2011.
Available at HispanicCMO.com
MGSCOMM successfull in Florida Power & Light Company agency review.
Miami based MGSCOMM has been the AOR for Florida Power & Light Company (FPL) handling General Market and Hispanic Market duties. During the recent agency competitive review, MGSCOMM participated as the incumbent agency and has been awarded the FPL and NextEra Energy, Inc. contract agreement, restoring a multi-year partnership as AOR for General Market and Hispanic Market services.
padma media and marketing, Inc launches THE Blogger Agency practice.
padma media and marketing, Inc. announced the recent launch of THE Blogger Agency-practice. THE Blogger Agency focuses on developing and providing Bloggers with tools and training to secure and retain corporate sponsors and partners.
Walking the Walk: Agency as Content Providers.
When Freydell + Torres Diversity decided to explore the stormy seas of online content development, our guiding principle was ‘if we cannot succeed in a project of our very own, how could we expect a client to hire and pay us to do it for them’?
Build Bigger Shopping Baskets.
Retailers want to cultivate loyal shoppers. At the same time, CPG manufacturers want to make sure their products are available in the retail channels where their consumers shop. Nielsen research shows that those shoppers who use two or more retail channels spend more money – a lot more money. How much more do they spend? What categories benefit most from the expansion of the number of retail channels over the past decade? And how can retailers attract a greater portion of consumers’ shopping dollars?
Large Companies Highly Optimistic about Ability to Ride out a Slow Recovery.
North America’s largest companies are expecting a slow economic recovery without a second recession, according to the Deloitte CFO Signals quarterly survey, which tracks the thinking and actions of chief financial officers representing many of North America’s largest and most influential companies. Nearly 80 percent of CFOs at companies surveyed for Deloitte’s third quarter CFO Signals survey also said that their companies are planning for a “U-shaped” recovery, with two-thirds expecting a wide-bottomed “U” or “bathtub-shaped” recovery. Only 9 percent expect a “W-shaped” or “double-dip” recovery.
