Mark Lopez will step down as Chief Operations Officer of Terra.com effective November 12, 2010. Lopez served in this capacity since October of 2007.
Mr. Lopez will be joining Google to define and develop their US Hispanic Market efforts.
Agency
What makes a brilliant brand leader?
Brandgym’s research shows the CMO role moving beyond one of coordinating and sharing best practice into a more hands-on job of driving brand vision to action.
Available at HispanicCMO.com
Young Adults more Trusting of Advertising.
If advertising is created to sell a product, service or even an idea, it’s helpful if the message is not only clear but also believable to the intended audience. However, only one in five American adults say they trust that advertising is honest in its claims all or most of the time (19%). Rather, a majority say they trust that advertising is sometimes honest in its claims (65%) and just over one in ten say that they never trust that advertising is honest in its claims (13%).
Despite recession, Hispanic and Asian buying power expected to surge in U.S.
Although the Great Recession has hit Hispanics and Asians particularly hard, their buying power is expected to grow rapidly during the next several years, according to the annual minority buying power report released by the Selig Center for Economic Growth in the University of Georgia Terry College of Business.
MGSCOMM successfull in Florida Power & Light Company agency review.
Miami based MGSCOMM has been the AOR for Florida Power & Light Company (FPL) handling General Market and Hispanic Market duties. During the recent agency competitive review, MGSCOMM participated as the incumbent agency and has been awarded the FPL and NextEra Energy, Inc. contract agreement, restoring a multi-year partnership as AOR for General Market and Hispanic Market services.
padma media and marketing, Inc launches THE Blogger Agency practice.
padma media and marketing, Inc. announced the recent launch of THE Blogger Agency-practice. THE Blogger Agency focuses on developing and providing Bloggers with tools and training to secure and retain corporate sponsors and partners.
Consumer Packaged goods trends for 2011
Mintel has predicted the worldwide consumer packaged goods (CPG) trends set to make an impact in 2011.
Available at HispanicCMO.com
Walking the Walk: Agency as Content Providers.
When Freydell + Torres Diversity decided to explore the stormy seas of online content development, our guiding principle was ‘if we cannot succeed in a project of our very own, how could we expect a client to hire and pay us to do it for them’?
