Agency

The equity investment and extension of the Programming License Agreement (“PLA”) by Televisa in and for Univision reflects a number of major market, strategic and credit opportunities for both companies, as well as its stockholders, creditors and financial sponsors.

Goya Foods, an institution among Latin Americans, is poised to launch several initiatives to commemorate its 75th Anniversary throughout 2011. Founded by Spanish immigrants in 1936 as a modest storefront in lower Manhattan, Goya has earned the distinction of being the largest Hispanic-owned food company in the U.S. To date, the company has expanded operations to 15 facilities throughout the country, the Caribbean and Europe, employs nearly 3,500 and distributes over 1,600 authentic Latin American food products.

During some downtime Wednesday at the AHAA conference, volunteers from both AHAA and Arbitron traveled to Morningside elementary school in Miami and read books to children in English and Spanish, and gave away free books and school supplies. This program is an extension of the Arbitron Children’s Reading Corner.

According to industry insiders, Guitar Center has named San Antonio based Creative Civilization as their Hispanic AOR.

The National Hispanic Caucus of State Legislators’ (NHCSL) Broadband En Accion taskforce released its first whitepaper, ‘Expanding Opportunities in the Hispanic Community: Solutions for Increased Broadband Access’ in a press conference at the National Press Club. The legislators then discussed the product, which lays out a policy framework and recommendations for realizing full digital inclusion for Latino communities.

This paper explores the broadband behavior, challenges and opportunities of the nation’s 48 million Hispanics. A better understanding of this community and its connectivity—increasingly defined by a strong preference for mobile broadband access—can help shape a successful national broadband strategy that spurs substantial new opportunities at the intersection of broadband, mobility and the Hispanic community.

The United States Hispanic Chamber of Commerce (USHCC) has selected San Antonio-based marketing and communications firm, Creative Civilization, to lead marketing, creative and public relations efforts for the nation’s largest Hispanic business organization.

Lopez Negrete Communications, Inc. announced a new business alliance with Verizon Communications Inc. to market its landline telephone, TV and high-speed Internet services, including the company’s ground-breaking fiber optic service, FiOS.

The biggest factor differentiating US Hispanics from others in our society is their historical background. By Brittany Conlyn – Student – Center for Hispanic Marketing Communication / Florida State University