PR Newswire’s Hispanic Digital Network (hdnweb.com), along with Aflac, announced the launch of the multimedia microsite, Recursos para Negocios, geared toward providing information and resources to Hispanic small business owners.
Agency
Marketers’ Constitution.
On the occasion of the ANA’s 100th Anniversary, we the members of the marketing community commit to the following key principles to ensure that our industry thrives and continues to contribute significantly to the economic health and well-being of our society, for at least the next 100 years.
Available at HispanicCMO.com
comScore ARS Research highlights Importance of Advertising Creative in Building Brand Sales.
comScore, Inc. released findings from comScore ARS research indicating the importance of sound strategy and strong creative elements in driving effective campaign execution for TV and digital advertising campaigns. The findings, based on extensive research conducted by comScore ARS, show that creative quality drives more than half of the sales changes for brands analyzed, four times higher than the impact of the specific media plan involved.
Grupo Televisa and Univision to expand strategic relationship in the U.S.
Univision Communications Inc. and Grupo Televisa, S.A.B. announced an agreement in which Televisa will make a substantial investment in Univision and the long-term Program License Agreement (PLA) between the two companies will be expanded and extended. As a result, Televisa and Univision will enhance their respective business potential and value creation opportunities.
New iPhone App brings Census Data to your Fingertips.
The Census Bureau produces a wealth of demographic information about our nation‚s communities – data that is used by both public and private organizations to monitor our quality of life, set public policy, and guide the introduction of new products and services. Accessing this wealth of information can be a frustrating experience for individuals who are not computer savvy, unfamiliar with demographic or geographic terminology or feel lost when navigating the Census Bureau web site.
Los Angeles Philharmonic invites Latinos to Attend
The LA Phil enters its second year of a focused Hispanic marketing effort executed via agency of record alPunto Advertising.
Latinos and the 2010 Elections: Strong support for Democrats – Weak Voter Motivation.
In a year when support for Democratic candidates has eroded, the party’s standing among one key voting group-Latinos-appears as strong as ever. Two-thirds (65%) of Latino registered voters say they plan to support the Democratic candidate in their local congressional district, while just 22% support the Republican candidate, according to a nationwide survey of Latinos. If this pro-Democratic margin holds up on Election Day next month, it would be about as wide as in 2008, when Latinos supported Barack Obama for president over John McCain by 67% to 31%.
CMOs & CIOs to increase revenue by using digital marketing.
Operational change is required for corporate marketers and information technology (IT) professionals as they seek to “lead not lag” to embrace new digital marketing technologies and channels in the quest to acquire, maintain and enhance customer relationships and increase revenue, according to a new report from the CMO Council and Accenture. Another key finding of the report, titled “The CMO-CIO Alignment Imperative: Driving Revenue through Customer Relevance,” is that marketing and IT executives do not believe they are highly effective partners, as they struggle to achieve common goals in the race to adopt and keep pace with rapidly evolving digital marketing capabilities.
Available at HispanicCMO.com
The Brand University.
The world of branding has, over a very condensed period of time, undergone a virtual and very real revolution as far as both the consumer and the employee are concerned. The challenge that companies are now facing is how to adapt effectively and efficiently to several convergent paradigm shifts. This white paper reviews some of the major changes and raises questions about the implications for today’s leaders. This paper’s position is that, more than ever before, companies need to evolve into Learning Organizations1 and that instituting a company-wide Brand University can offer a compelling way to accompany such a change.
Available at HispanicCMO.com
Jose Luis Villa joins DMG as partner and CCO.
DMG Solutions, the Miami-based agency that has been among the top three biggest Hispanic Media buyers in the U.S. for the past three years, announces that Jose Luis Villa has joined its ranks as a partner and as General Creative Director. He becomes part of the team led by its president Joe Del Cueto.
Marketing Mix Modeling & Media Inputs
This paper reviews independent research that offers insights on the process of marketing mix modeling. The findings have important implications for advertisers looking to optimize the return on their marketing investments. DOWNLOAD REPORT HERE.
Pitbull to open Hispanic Advertising Industry Conference.
Singer, songwriter and host of his own Spanish-language program La Esquina on Mun2, Pitbull will share his experience and success story with advertising professionals at the Association of Hispanic Advertising Agencies (AHAA) Annual Conference. The hip-hop rapper will be joined by Ruben Leyva, president of Sony Music U.S. Latin, and together they will address the challenges, opportunities and compromises, both personally and professionally, involved with creating stellar performers in today’s changing entertainment marketplace.
Puerto Rico is the only place in US where women workers earn more than men.
Women aiming to earn more than men would do well to take a good look at Puerto Rico, where a wage-gap reversal has put the island in a unique position in the United States.
Puerto Rico is the only U.S. state or territory where women earn more than men, according to newly released Census Bureau data.
Social Responsibility: A Hot Topic at the AHAA Annual Conference
Latin Grammy Award-winning artist Juanes will be sharing the importance of giving back to our communities on Thursday, October 7th at 5:30 p.m., at the AHAA Conference. To reach out in service and show support for his humanitarian message, AHAA and Arbitron are offering an exclusive opportunity to volunteer while in Miami.
Hispanic Agencies get your Slingshot Ready.
By Dennis Hernández – N’Contact
Check the article from USA Today on Friday, CLICK HERE. This is why GM agencies are going after the Hispanic market, it makes perfect new business sense for them, the Hispanic market keeps growing and they have more access to CMOs.
The way the economy is and the constant GM advertising budget cuts, who has the most control over advertising budgets? A Hispanic agency that handles 8-12% of the client’s advertising budget or a GM agency that handles 85%+? How many times have we seen a Hispanic agency working on a project and all of the sudden the client calls to stop the project because they have to use the funds for a GM project? Well, GM agencies are no longer asking for an increment to their budget for a special project, they are going after the growing Hispanic market business. Again, it makes perfect sense for GM agencies.
