ING sees a need and an opportunity among U.S. Hispanics, and the global financial services giant is pouring resources into it. ING U.S. CEO Rob Leary spoke with HispanicAd.com at the U.S. Hispanic Chamber convention in Dallas about the corporation’s efforts to improve its marketing and outreach to the Hispanic community.
Agency
Technology Trends among People of Color.
On September 16, 2010 Pew Internet Project Senior Research Specialist Aaron Smith spoke to the Center for American Progress Internet Advocacy Roundtable about three trends in minority technology use.
Online Product Research.
The commercial use of the internet by American adults has grown since the mid-2000s, with 58% of Americans now reporting that they perform online research concerning the products and services that they are considering purchasing. That is an increase from 49% who said they conducted product or service research online in 2004. DOWNLOAD REPORT HERE.
9 in 10 Hispanics see a good education as necessary for Immigrants.
Telemundo announced the results of the newest Ipsos-Telemundo poll, which explores the perceptions of Hispanics about education.
CP’s work for Unicef (Dirty Water) will receive award at the 2010 Shark Awards in Ireland.
This is the 48th year for The Shark Awards . The Shark Awards is one of the longest running international advertising festivals in the world. Entries come in from all over the world. Last year there were entries from 29 different countries.
Nielsen Online Advertising Measurement.
The Nielsen Company announced the development of Nielsen Online Campaign Ratings, which will for the first time provide audience data comparable to Nielsen’s television ratings. The new measurement system is a significant advancement for the media industry and will provide greater accuracy, faster reporting, and wider coverage than existing online measurement.
