The National Hispanic Caucus of State Legislators’ (NHCSL) Broadband En Accion taskforce released its first whitepaper, ‘Expanding Opportunities in the Hispanic Community: Solutions for Increased Broadband Access’ in a press conference at the National Press Club. The legislators then discussed the product, which lays out a policy framework and recommendations for realizing full digital inclusion for Latino communities.
Agency
Hispanic Broadband Access: Making the Most of the Mobile, Connected Future
This paper explores the broadband behavior, challenges and opportunities of the nation’s 48 million Hispanics. A better understanding of this community and its connectivity—increasingly defined by a strong preference for mobile broadband access—can help shape a successful national broadband strategy that spurs substantial new opportunities at the intersection of broadband, mobility and the Hispanic community.
USHCC names Creative Civilization AOR.
The United States Hispanic Chamber of Commerce (USHCC) has selected San Antonio-based marketing and communications firm, Creative Civilization, to lead marketing, creative and public relations efforts for the nation’s largest Hispanic business organization.
Lopez Negrete Communications Connects with Verizon
Lopez Negrete Communications, Inc. announced a new business alliance with Verizon Communications Inc. to market its landline telephone, TV and high-speed Internet services, including the company’s ground-breaking fiber optic service, FiOS.
The Hispanic Segment, an Invaluable Demographic.
The biggest factor differentiating US Hispanics from others in our society is their historical background. By Brittany Conlyn – Student – Center for Hispanic Marketing Communication / Florida State University
PR Newswire’s Hispanic Digital Network and Aflac partner to launch Recursos para Negocios.
PR Newswire’s Hispanic Digital Network (hdnweb.com), along with Aflac, announced the launch of the multimedia microsite, Recursos para Negocios, geared toward providing information and resources to Hispanic small business owners.
Marketers’ Constitution.
On the occasion of the ANA’s 100th Anniversary, we the members of the marketing community commit to the following key principles to ensure that our industry thrives and continues to contribute significantly to the economic health and well-being of our society, for at least the next 100 years.
Available at HispanicCMO.com
comScore ARS Research highlights Importance of Advertising Creative in Building Brand Sales.
comScore, Inc. released findings from comScore ARS research indicating the importance of sound strategy and strong creative elements in driving effective campaign execution for TV and digital advertising campaigns. The findings, based on extensive research conducted by comScore ARS, show that creative quality drives more than half of the sales changes for brands analyzed, four times higher than the impact of the specific media plan involved.
Grupo Televisa and Univision to expand strategic relationship in the U.S.
Univision Communications Inc. and Grupo Televisa, S.A.B. announced an agreement in which Televisa will make a substantial investment in Univision and the long-term Program License Agreement (PLA) between the two companies will be expanded and extended. As a result, Televisa and Univision will enhance their respective business potential and value creation opportunities.
New iPhone App brings Census Data to your Fingertips.
The Census Bureau produces a wealth of demographic information about our nation‚s communities – data that is used by both public and private organizations to monitor our quality of life, set public policy, and guide the introduction of new products and services. Accessing this wealth of information can be a frustrating experience for individuals who are not computer savvy, unfamiliar with demographic or geographic terminology or feel lost when navigating the Census Bureau web site.
Los Angeles Philharmonic invites Latinos to Attend
The LA Phil enters its second year of a focused Hispanic marketing effort executed via agency of record alPunto Advertising.
Latinos and the 2010 Elections: Strong support for Democrats – Weak Voter Motivation.
In a year when support for Democratic candidates has eroded, the party’s standing among one key voting group-Latinos-appears as strong as ever. Two-thirds (65%) of Latino registered voters say they plan to support the Democratic candidate in their local congressional district, while just 22% support the Republican candidate, according to a nationwide survey of Latinos. If this pro-Democratic margin holds up on Election Day next month, it would be about as wide as in 2008, when Latinos supported Barack Obama for president over John McCain by 67% to 31%.
CMOs & CIOs to increase revenue by using digital marketing.
Operational change is required for corporate marketers and information technology (IT) professionals as they seek to “lead not lag” to embrace new digital marketing technologies and channels in the quest to acquire, maintain and enhance customer relationships and increase revenue, according to a new report from the CMO Council and Accenture. Another key finding of the report, titled “The CMO-CIO Alignment Imperative: Driving Revenue through Customer Relevance,” is that marketing and IT executives do not believe they are highly effective partners, as they struggle to achieve common goals in the race to adopt and keep pace with rapidly evolving digital marketing capabilities.
Available at HispanicCMO.com
