Agency

The world of branding has, over a very condensed period of time, undergone a virtual and very real revolution as far as both the consumer and the employee are concerned. The challenge that companies are now facing is how to adapt effectively and efficiently to several convergent paradigm shifts. This white paper reviews some of the major changes and raises questions about the implications for today’s leaders. This paper’s position is that, more than ever before, companies need to evolve into Learning Organizations1 and that instituting a company-wide Brand University can offer a compelling way to accompany such a change.

Available at HispanicCMO.com

DMG Solutions, the Miami-based agency that has been among the top three biggest Hispanic Media buyers in the U.S. for the past three years, announces that Jose Luis Villa has joined its ranks as a partner and as General Creative Director. He becomes part of the team led by its president Joe Del Cueto.

This paper reviews independent research that offers insights on the process of marketing mix modeling. The findings have important implications for advertisers looking to optimize the return on their marketing investments. DOWNLOAD REPORT HERE.

Singer, songwriter and host of his own Spanish-language program La Esquina on Mun2, Pitbull will share his experience and success story with advertising professionals at the Association of Hispanic Advertising Agencies (AHAA) Annual Conference. The hip-hop rapper will be joined by Ruben Leyva, president of Sony Music U.S. Latin, and together they will address the challenges, opportunities and compromises, both personally and professionally, involved with creating stellar performers in today’s changing entertainment marketplace.

Women aiming to earn more than men would do well to take a good look at Puerto Rico, where a wage-gap reversal has put the island in a unique position in the United States.

Puerto Rico is the only U.S. state or territory where women earn more than men, according to newly released Census Bureau data.

Latin Grammy Award-winning artist Juanes will be sharing the importance of giving back to our communities on Thursday, October 7th at 5:30 p.m., at the AHAA Conference. To reach out in service and show support for his humanitarian message, AHAA and Arbitron are offering an exclusive opportunity to volunteer while in Miami.

By Dennis Hernández – N’Contact

Check the article from USA Today on Friday, CLICK HERE.  This is why GM agencies are going after the Hispanic market, it makes perfect new business sense for them, the Hispanic market keeps growing and they have more access to CMOs.

The way the economy is and the constant GM advertising budget cuts, who has the most control over advertising budgets?  A Hispanic agency that handles 8-12% of the client’s advertising budget or a GM agency that handles 85%+? How many times have we seen a Hispanic agency working on a project and all of the sudden the client calls to stop the project because they have to use the funds for a GM project?  Well, GM agencies are no longer asking for an increment to their budget for a special project, they are going after the growing Hispanic market business.  Again, it makes perfect sense for GM agencies.

ING sees a need and an opportunity among U.S. Hispanics, and the global financial services giant is pouring resources into it. ING U.S. CEO Rob Leary spoke with HispanicAd.com at the U.S. Hispanic Chamber convention in Dallas about the corporation’s efforts to improve its marketing and outreach to the Hispanic community.

On September 16, 2010 Pew Internet Project Senior Research Specialist Aaron Smith spoke to the Center for American Progress Internet Advocacy Roundtable about three trends in minority technology use.

The commercial use of the internet by American adults has grown since the mid-2000s, with 58% of Americans now reporting that they perform online research concerning the products and services that they are considering purchasing. That is an increase from 49% who said they conducted product or service research online in 2004. DOWNLOAD REPORT HERE.

Telemundo announced the results of the newest Ipsos-Telemundo poll, which explores the perceptions of Hispanics about education.