This is the 48th year for The Shark Awards . The Shark Awards is one of the longest running international advertising festivals in the world. Entries come in from all over the world. Last year there were entries from 29 different countries.
Agency
Nielsen Online Advertising Measurement.
The Nielsen Company announced the development of Nielsen Online Campaign Ratings, which will for the first time provide audience data comparable to Nielsen’s television ratings. The new measurement system is a significant advancement for the media industry and will provide greater accuracy, faster reporting, and wider coverage than existing online measurement.
Nelson Garcia departs GlobalHue.
Media Planning veteran Nelson Garcia has departed Global Hue in New York.
His departure comes on the heels of a major restructuring of the agency and the departure of Laura Marella – Vice Chairman of GlobalHue.
3/4 of Americans have found a TV Commercial Confusing.
Most everyone has felt it at some point. The commercial on television ends and there is still uncertainty about exactly what product or service that commercial was selling. You’re not alone in that feeling of confusion. Three-quarters of Americans (75%) say they have found a commercial on TV confusing. One in five (21%) often find commercials on television confusing while 55% say they find commercials confusing not very often. Just 14% say they never find commercials on television confusing and 11% do not watch commercials on TV.
ANA Guidebook for Agency Compensation.
A new comprehensive guidebook to provide marketing and advertising managers with insight into structuring, negotiating, and managing agency compensation has been published by the ANA (Association of National Advertisers).
