IBM, Microsoft and Google lead Interbrand’s 11th annual ranking of the “Best Global Brands.” Google (#4) sees a 36% increase in value over last year, bringing the brand closer than ever to rival Microsoft (#3). HP (#10) enters the top 10 for the first time, having increased brand value under a new business model and brand platform. For the 11th year straight, Coca-Cola (#1) retains its top spot as the number one ranked brand on the list.
Ranking Available Here
With consumers around the world cutting back on discretionary expenses during the recession, Nielsen probed consumers’ attitudes towards health and beauty (H&B) products—where they purchased them and what factors went into their buying decisions—as part of its Global Online Survey of more than 27,000 people across 55 countries in the first quarter of 2010. And while views and habits differ by region, there’s one thing in common: people continue to place importance on looking good and feeling their best.
In its most recent issue, COLLOQUY magazine, the voice of loyalty marketing since 1990, explores a U.S. population segment that arguably constitutes the greatest untapped opportunity for loyalty marketers: Emerging Hispanics. DOWNLOAD A COPY HERE.
Agencies are being challenged to innovate in response to market pressures and brand demands: retooling, re-energizing, and re-inventing their business enterprise. No longer is it business as usual in the advertising and marketing profession, and as a result, the Association of Hispanic Advertising Agencies (AHAA) has taken action by moving to one annual conference, which will be held October 6-8, 2010 at the Hyatt Regency in Miami. Agency principals, as well as specialists in media, research, account planning and management, and creative will join together to discuss the pressing issues and opportunities facing marketing professionals who specialize in the Hispanic market.
Iconic retailer IKEA is launching a new brand platform and marketing campaign by new ad agency of record Ogilvy & Mather, built around positioning IKEA as The Life Improvement Store and leveraging the brand’s core vision and mission of creating a better everyday life for the many people. The campaign will also run concurrently in Spanish language TV and digital media through an integrated Hispanic effort developed by IKEA’s Hispanic agency of record S,C,P,F in partnership with Ogilvy.
Last month, BK’s then-owner announced it was consolidating its advertising campaigns effectively ending campaigns tailored specifically for Hispanics. Instead, they said, they would create advertising for all adults, regardless of their ethnicity. By: Jose Cancela
