To recognize the contributions and culture of Hispanics in the U.S., the period from September 15 – October 15 is designated as Hispanic Heritage Month. In advance of this celebration, The Nielsen Company has prepared a snapshot of the key media usage trends for this demographic segment based on surveys with thousands of Hispanic respondents around the country and in Puerto Rico. DOWNLOAD REPORT HERE.
Agency
Social Responsibility weighs Higher for Hispanics and African Americans.
For years, communicators and marketers who work with multicultural consumers and businesses have known from experience that a brand’s involvement with their community influences purchasing decisions.
Marketers are Listening more to Social Media – but Taking Little Action.
Research shows that seven out of 10 companies are actually using social media tools in their marketing efforts, a 37 percent increase from a year ago. However, only one-third report making any changes to products and services based on customer feedback. According to the second annual PRWeek/ MS&LGroup Social Media Survey, which polled 262 US chief marketing officers, VPs of marketing and marketing directors, many companies are listening to what’s being said online, but few are taking action that could allow them to increase return on investment (ROI) and ultimately drive the bottom line.
Available at HispanicPRpro.com
What Marketers can learn from Global Media Trends.
The global advertising and media industry has been going through massive changes in recent years, between the inexorable shift from traditional to digital channels and a recession that damaged markets around the world.
Available at HispanicCMO.com
U.S. Advertising Expenditures increased 5.7% in the First Half Of 2010.
Total advertising expenditures in the first six months of 2010 rose 5.7 percent from a year ago and finished the period at $63.57 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the second quarter of 2010 was up 5.4 percent compared to last year.
Immigrant Archive Project: Sharing testimonies and experiences of Latino immigrants.
Tony Hernandez – University of Wisconsin-Superior Class of ’84 will return to campus to receive The Distinguished Alumnus Award and inform the campus and community about his nationwide Immigrant Archive Project.
¡ Felicidades Tony !Hispanic Shoppers’ Behavior shifts by Season.
The shopper experience study currently underway by The Integer Group and M/A/R/C Research revealed in their recent newsletter, The Checkout, that Hispanic shoppers show a shift in shopping behaviors by season, in comparison to general market shoppers.
Beringer Vineyards toast to Latinos.
Beringer Vineyards is breaking new ground with the announcement of a multi-platform media campaign, developed by Barú Advertising in Los Angeles targeting Hispanic adults, making it the first wine brand to actively invite Hispanics to enjoy wine through a comprehensive marketing campaign.
GlobalHue realigns Leadership.
GlobalHue announced a strategic realignment of its leadership team. As part of the new structure, Don Coleman, founder and CEO, will assume the role of General Manager at both the New York and Southfield, Michigan, offices.
Insights from LAS PODEROSAS in the mountains…
Santa Ana Pueblo, New Mexico– On September 9th over one hundred of some of the most influential and powerful Latina women in corporate America and business came together to celebrate the 5th Anniversary of the Hispana Leadership Summit. With a stunning backdrop of the New Mexico desert-mountains, the event kicked off with a strong group of senior corporate leaders from CNN en Español, Johnson & Johnson, Yum! Brands and Altura Capital Group; who set the stage with provoking remarks on leadership and business communications. We got bold, real and candid very quickly “Latina style” …saying it as mami or abuelita would say it.
Available at HispanicCMO.com
Univision #1 in prime time – Is it a cause for celebration?
The week 8/30/10 to 9/5/10, marks the first time in Univision Network’s history that it was #1 in prime time, for an entire week, among Adults 18-49. Moreover, this was the 14th time Univision was #1 in the network’s history, for an entire week, among Adults 18-34. Univision was the #1 broadcast network among Adults 18-49, Adults 18-34 and Kids 2-11.
Is it a cause for celebration?
To read more CLICK above on El Blog.
The State of the Global Consumer: Spending Trends.
Through the second half of 2010, the pace of recovery is split between lagging developed economies that are mired in an economic malaise and developing economies primarily located in the East that exhibit strong levels of consumer spending. The number one consumer concern continues to be those tied to economic conditions, most specifically, the labor markets. These concerns are negatively impacting shopper trips and consequently consumer spending.
Andrew Speyer joins Wing.
Andrew Speyer – VP Account Planning at Coral Gables based Zubi Advertising will be joining Wing in New York.
Available at HispanicAccountPlanner.com
