Edelman announced that its Multicultural practice has been selected by The Latinum Network (TLN) as its PR agency of record. Edelman Multicultural will develop and implement national media and client relations strategies for the company’s peer-to-peer network that focuses on providing solutions for corporations to better meet the needs of the U.S. Hispanic market. The account will be led by the Edelman Multicultural team based in New York City.
Available at HispanicPRpro.com
Don Browne to be Honored By PRSA
The Public Relations Society of America (PRSA), Miami Chapter, will honor longtime healthcare communication professional Jo Baxter, APR, corporate vice president of marketing and public relations, Baptist Health South Florida, with the 2010 Bill Adams PRSA Lifetime Achievement Award and Don Browne, president, Telemundo, with the PRSA Royal Palm Award for making significant contributions to Miami-Dade County.
Available at HispanicPRpro.com
Brand engagement can happen anywhere—a fact recognized by the US senior-level marketers surveyed by integrated marketing solutions provider Alterian, 60% of whom said most customer engagement happens both online and offline. The rest of the respondents were split evenly between the two. Customers likewise indicate that they expect several touchpoints with a brand. Nearly 80% of web users surveyed in Q2 2009 by ATG said they used at least two channels to conduct product research.
Available at HispanicCMO.com
The U.S. advertising market is on the road to recovery, according to a new study from SNL Kagan. The total market is projected to rebound 2.8% to $210.5 billion in 2010, following two consecutive years of declines. SNL Kagan forecasts the market will continue to grow, reaching $214.3 billion in 2011 and $275.8 billion by 2019.
The numbers speak for themselves: Latinos Hablan Toyota. In recent years, Toyota has been regarded as Latinos’ brand of choice, ranking No. 1 among Hispanics in the U.S.(1) In celebration of its loyal Latino fans, Toyota has created a unique way for them to showcase pride in both their culture and Toyota: somos muchos LATINOS. somos muchos TOYOTA.
Zubi Advertising announced the promotions of four media executives, effective immediately, under the new leadership of Isabella Sánchez, Vice President Media Integration.
As the number of consumers who multitask while using print and electronic media continues to rise, magazine reading among women remains a relative stronghold of undivided attention, according to new data from GfK MRI’s MediaDay 2010 survey.
