Martin Lindstrom’s book, Brand Sense, revealed that “the more sensory memories activated, the greater the bond the customer has with the brand.” This is a strategy that too many brands are not leveraging the way they could with a bit of ingenuity and creativity. In this paper, Suzanne shares “real examples of brand engagement and loyalty strategies that work.”
Available for download on HispanicAccountPlanner.com
Just like the movie ‘A Day without a Mexican’ that famously presented the impact the Mexicans have on the economy of California, now imagine based on the wishes of some executives in our industry that would like to see Spanish-Language media die a miserable death.
Acting on the changing lifestyles that dictate how today’s modern Latinos consume media, and in a bold departure from traditional advertising, Mazda North America is breaking new ground in the U.S. Hispanic Market by pairing with Diamante Productions, a company that has featured the new Mazda2 in a music video by the internationally acclaimed urban duo, Angel & Khriz, for the car’s national debut in dealers across the country now.
Workers who suffered a spell of unemployment during Great Recession are, on average, less satisfied with their new jobs than workers who didn’t. They are more likely to consider themselves over-qualified for their current position.
Laura Marella – Vice Chairman of GlobalHue since 2007 departs the agency.
Ms. Marella has enjoyed a stella career in the US Hispanic advertising industry, previously she was SVP/Chief Growth Officer at Casanova Pendrill.
Immigrants in New York, including Latino foreign born, have English proficiency rates that exceed the national average, regardless of when they came to the United States, according to a report released today by the Center for American Progress.
Last Sunday afternoon I was in a coffee shop enjoying a good read and great Colombian coffee; I was sitting next to two young Latinas – around 22-24 years old each – who were talking about everything: school, work, boyfriends, girl friends, music, movies, etc.
Now, I was not eavesdropping, but could not help but hear them talk based on my proximity to them.
They spoke mostly in English, but did mix it up with Spanish every now and then.
By: Enrique R. Turégano – alPunto Advertising
To read more CLICK above on El Blog.
The vox collective unveiled VoxVentures–a division focused on the creation of products and content for clients, distribution partners, as well as venture capital partners looking to invest in high growth areas.
