Agency

The annual inflow of unauthorized immigrants to the United States was nearly two-thirds smaller in the March 2007 to March 2009 period than it had been from March 2000 to March 2005, according to new estimates by the Pew Hispanic Center.

According to Centris, in many areas related to technology, Hispanic households profiled similarly to White and Blacks. Hispanic households are often as likely to own technology products or subscribe to technology services — ranging from cell phones to HDTV and broadband connections — as White households that have higher annual incomes on average.

Harrenmedia, a digital marketing solutions company for the Latinamerican and U.S. Hispanic markets, announced its strategic Alliance with Vertical3Media, digital consulting company, characterized for offering its clients strategy and digital marketing services.

As any nine-to-fiver will testify, a new paycheck brings with it a familiar sense of freedom, albeit one that dwindles in lockstep with the balance in one’s checking account. But, it’s not account size that influences consumer behavior; rather, it’s the time that has elapsed since payday, according to a new study published in the September issue of the Journal of Marketing.

The Association of Hispanic Advertising Agencies held a webinar today with agency members and selected guest to present highlights of the findings of a study that gauge the impact of the Arizona SB1070 law and potential copycat usage of the law in other states across the USA.

Available at HispanicCMO.com

Check the article from USA Today on Friday titled ‘Kindergartens see more Hispanic, Asian students”. This is why GM agencies are going after the Hispanic market, it makes perfect new business sense for them, the Hispanic market keeps growing and they have more access to CMOs.

The way the economy is and the constant GM advertising budget cuts, who has the most control over advertising budgets? A Hispanic agency that handles 8-12% of the client’s advertising budget or a GM agency that handles 85%+? How many times have we seen a Hispanic agency working on a project and all of the sudden the client calls to stop the project because they have to use the funds for a GM project? Well, GM agencies are no longer asking for an increment to their budget for a special project, they are going after the growing Hispanic market business. Again, it makes perfect sense for GM agencies.

BY Dennis Hernández – N’Contact

Top read more CLICK above on El Blog

Latinos in Social Media (LATISM), an organization of social media professionals of Hispanic origin, has launched an annual awards program for excellence in Latino communications in California. The first awards ceremony — September 18 at the Los Angeles Convention Center — will be the centerpiece of the kickoff of “Latino2: The California Tour,” a year-long event series focusing on the emergence of Latin-Americans in the digital/social world.

The Coinstar Hispanic National Currency Poll revealed that a majority of Hispanics have changed their financial plans for the remainder of 2010 in an effort to better protect their financial futures.

Telemundo announced that coverage of the 2010 Miss Universe Pageant resulted in a record-breaking performance for Telemundo.com.

Omni Direct, Inc. announced that it was selected as the DR marketing agency to help develop, launch and test Franklin Electronic Publishers’ Interact with English product in the U.S. Hispanic market.