Shoppers around the world took many steps to stretch their budgets during the recession such as eating at home more frequently or cutting back on vacations. While improving economies may prompt consumers to return to restaurants or take a vacation, one trend that looks likely to remain—and perhaps even grow—is the shift to private label goods.
Agency
Young Adults strongly prefer Offline to Online for Marketing Offers.
Six years after the launch of Facebook, North American consumers in the valued 18-34 year-old demographic prefer by a wide margin to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms, according to national survey research from ICOM, a division of Epsilon Targeting.
Ordonez named as VP & Director of Media & Planning Services at SiboneyUSA.
SiboneyUSA announced that Maria Fernanda Ordonez will join the agency as the new VP and Director of Media & Planning Services.
Decker will be joining MediaVest.
Tracy Decker will be joining MediaVest 42 as VP, Connections Director. She previously was the VP Director of Media Services SiboneyUSA in New York.
Viteri named International Marketing Manager a Flor de Caña.
Based at Rum Marketing International, Flor de Caña’s headquarters in Miami, Viteri will oversee the brand’s global marketing in key markets such as Mexico, Chile, Spain, the U.S., Australia, Canada, Italy, France, the UK and the Caribbean.
Lucha Libre Videogame recruits the Vox Collective.
Slang, a publisher of videogames inspired by Hispanic culture, announced that is has signed NY-based boutique advertising and creative assets agency the vox collective as its partner in the launch of its upcoming “Lucha Libre AAA Heroes del Ring” videogame.
Miss Mexico Jimena Navarrete crowned MISS UNIVERSE 2010.
Monday evening a star-studded panel of judges chose Miss Mexico, Jimena Navarrete, as MISS UNIVERSE 2010 live from Mandalay Bay Resort & Casino in Las Vegas.
Tribune’s HOY taps Creación Marketing Communications.
Hoy, the Spanish-language newspaper in Chicago, part of Tribune Hispanic Media Group, has selected Chicago based Creación Marketing Communications to work on the 2010 communication campaign of their weekend edition ‘HOY Fin de Semana’.
Ramirez named VP – Managing Director for Consumer Hispanic Markets at McCormick.
Valentin Ramirez, formerly with the Wm. Wrigley Jr. Company, has been appointed to the new position of Vice President/Managing Director Consumer Hispanic Markets, Americas for McCormick and Company, Inc., it was announced by McCormick Chairman, President and CEO Alan Wilson.
IAB’s 2010 MIXX Awards Finalists.
The Interactive Advertising Bureau (IAB) today announced the finalists in the sixth annual MIXX Awards, which now join a prestigious list of marketers and agencies who have already been recognized by the most sought-after honor in interactive advertising and marketing. The MIXX Awards are the only accolade that recognizes creativity and impact.
