Agencies are being challenged to innovate in response to market pressures and brand demands: retooling, re-energizing, and re-inventing their business enterprise. No longer is it business as usual in the advertising and marketing profession, and as a result, the Association of Hispanic Advertising Agencies (AHAA) has taken action by moving to one annual conference, which will be held October 6-8, 2010 at the Hyatt Regency in Miami. Agency principals, as well as specialists in media, research, account planning and management, and creative will join together to discuss the pressing issues and opportunities facing marketing professionals who specialize in the Hispanic market.
Agency
Ikea is the life improvement store.
Iconic retailer IKEA is launching a new brand platform and marketing campaign by new ad agency of record Ogilvy & Mather, built around positioning IKEA as The Life Improvement Store and leveraging the brand’s core vision and mission of creating a better everyday life for the many people. The campaign will also run concurrently in Spanish language TV and digital media through an integrated Hispanic effort developed by IKEA’s Hispanic agency of record S,C,P,F in partnership with Ogilvy.
What was Burger King thinking?
Last month, BK’s then-owner announced it was consolidating its advertising campaigns effectively ending campaigns tailored specifically for Hispanics. Instead, they said, they would create advertising for all adults, regardless of their ethnicity. By: Jose Cancela
State of the Media: Hispanic Media Use.
To recognize the contributions and culture of Hispanics in the U.S., the period from September 15 – October 15 is designated as Hispanic Heritage Month. In advance of this celebration, The Nielsen Company has prepared a snapshot of the key media usage trends for this demographic segment based on surveys with thousands of Hispanic respondents around the country and in Puerto Rico. DOWNLOAD REPORT HERE.
Social Responsibility weighs Higher for Hispanics and African Americans.
For years, communicators and marketers who work with multicultural consumers and businesses have known from experience that a brand’s involvement with their community influences purchasing decisions.
Marketers are Listening more to Social Media – but Taking Little Action.
Research shows that seven out of 10 companies are actually using social media tools in their marketing efforts, a 37 percent increase from a year ago. However, only one-third report making any changes to products and services based on customer feedback. According to the second annual PRWeek/ MS&LGroup Social Media Survey, which polled 262 US chief marketing officers, VPs of marketing and marketing directors, many companies are listening to what’s being said online, but few are taking action that could allow them to increase return on investment (ROI) and ultimately drive the bottom line.
Available at HispanicPRpro.com
What Marketers can learn from Global Media Trends.
The global advertising and media industry has been going through massive changes in recent years, between the inexorable shift from traditional to digital channels and a recession that damaged markets around the world.
Available at HispanicCMO.com
U.S. Advertising Expenditures increased 5.7% in the First Half Of 2010.
Total advertising expenditures in the first six months of 2010 rose 5.7 percent from a year ago and finished the period at $63.57 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the second quarter of 2010 was up 5.4 percent compared to last year.
Immigrant Archive Project: Sharing testimonies and experiences of Latino immigrants.
Tony Hernandez – University of Wisconsin-Superior Class of ’84 will return to campus to receive The Distinguished Alumnus Award and inform the campus and community about his nationwide Immigrant Archive Project.
¡ Felicidades Tony !
