The shopper experience study currently underway by The Integer Group and M/A/R/C Research revealed in their recent newsletter, The Checkout, that Hispanic shoppers show a shift in shopping behaviors by season, in comparison to general market shoppers.
Agency
Beringer Vineyards toast to Latinos.
Beringer Vineyards is breaking new ground with the announcement of a multi-platform media campaign, developed by Barú Advertising in Los Angeles targeting Hispanic adults, making it the first wine brand to actively invite Hispanics to enjoy wine through a comprehensive marketing campaign.
GlobalHue realigns Leadership.
GlobalHue announced a strategic realignment of its leadership team. As part of the new structure, Don Coleman, founder and CEO, will assume the role of General Manager at both the New York and Southfield, Michigan, offices.
Insights from LAS PODEROSAS in the mountains…
Santa Ana Pueblo, New Mexico– On September 9th over one hundred of some of the most influential and powerful Latina women in corporate America and business came together to celebrate the 5th Anniversary of the Hispana Leadership Summit. With a stunning backdrop of the New Mexico desert-mountains, the event kicked off with a strong group of senior corporate leaders from CNN en Español, Johnson & Johnson, Yum! Brands and Altura Capital Group; who set the stage with provoking remarks on leadership and business communications. We got bold, real and candid very quickly “Latina style” …saying it as mami or abuelita would say it.
Available at HispanicCMO.com
Univision #1 in prime time – Is it a cause for celebration?
The week 8/30/10 to 9/5/10, marks the first time in Univision Network’s history that it was #1 in prime time, for an entire week, among Adults 18-49. Moreover, this was the 14th time Univision was #1 in the network’s history, for an entire week, among Adults 18-34. Univision was the #1 broadcast network among Adults 18-49, Adults 18-34 and Kids 2-11.
Is it a cause for celebration?
To read more CLICK above on El Blog.
The State of the Global Consumer: Spending Trends.
Through the second half of 2010, the pace of recovery is split between lagging developed economies that are mired in an economic malaise and developing economies primarily located in the East that exhibit strong levels of consumer spending. The number one consumer concern continues to be those tied to economic conditions, most specifically, the labor markets. These concerns are negatively impacting shopper trips and consequently consumer spending.
Andrew Speyer joins Wing.
Andrew Speyer – VP Account Planning at Coral Gables based Zubi Advertising will be joining Wing in New York.
Available at HispanicAccountPlanner.com
Edelman PR AOR for Latinum Network.
Edelman announced that its Multicultural practice has been selected by The Latinum Network (TLN) as its PR agency of record. Edelman Multicultural will develop and implement national media and client relations strategies for the company’s peer-to-peer network that focuses on providing solutions for corporations to better meet the needs of the U.S. Hispanic market. The account will be led by the Edelman Multicultural team based in New York City.
Available at HispanicPRpro.com
Don Browne to be Honored By PRSA
Don Browne to be Honored By PRSA
The Public Relations Society of America (PRSA), Miami Chapter, will honor longtime healthcare communication professional Jo Baxter, APR, corporate vice president of marketing and public relations, Baptist Health South Florida, with the 2010 Bill Adams PRSA Lifetime Achievement Award and Don Browne, president, Telemundo, with the PRSA Royal Palm Award for making significant contributions to Miami-Dade County.
Available at HispanicPRpro.com
