Agency

Brand engagement can happen anywhere—a fact recognized by the US senior-level marketers surveyed by integrated marketing solutions provider Alterian, 60% of whom said most customer engagement happens both online and offline. The rest of the respondents were split evenly between the two. Customers likewise indicate that they expect several touchpoints with a brand. Nearly 80% of web users surveyed in Q2 2009 by ATG said they used at least two channels to conduct product research.

Available at HispanicCMO.com

The U.S. advertising market is on the road to recovery, according to a new study from SNL Kagan. The total market is projected to rebound 2.8% to $210.5 billion in 2010, following two consecutive years of declines. SNL Kagan forecasts the market will continue to grow, reaching $214.3 billion in 2011 and $275.8 billion by 2019.

The numbers speak for themselves: Latinos Hablan Toyota. In recent years, Toyota has been regarded as Latinos’ brand of choice, ranking No. 1 among Hispanics in the U.S.(1) In celebration of its loyal Latino fans, Toyota has created a unique way for them to showcase pride in both their culture and Toyota: somos muchos LATINOS. somos muchos TOYOTA.

Zubi Advertising announced the promotions of four media executives, effective immediately, under the new leadership of Isabella Sánchez, Vice President Media Integration.

As the number of consumers who multitask while using print and electronic media continues to rise, magazine reading among women remains a relative stronghold of undivided attention, according to new data from GfK MRI’s MediaDay 2010 survey.

Martin Lindstrom’s book, Brand Sense, revealed that “the more sensory memories activated, the greater the bond the customer has with the brand.” This is a strategy that too many brands are not leveraging the way they could with a bit of ingenuity and creativity. In this paper, Suzanne shares “real examples of brand engagement and loyalty strategies that work.”

Available for download on HispanicAccountPlanner.com

  Just like the movie ‘A Day without a Mexican’ that famously presented the impact the Mexicans have on the economy of California, now imagine based on the wishes of some executives in our industry that would like to see Spanish-Language media die a miserable death.

Acting on the changing lifestyles that dictate how today’s modern Latinos consume media, and in a bold departure from traditional advertising, Mazda North America is breaking new ground in the U.S. Hispanic Market by pairing with Diamante Productions, a company that has featured the new Mazda2 in a music video by the internationally acclaimed urban duo, Angel & Khriz, for the car’s national debut in dealers across the country now.