Agency

Most ‘Re-employed’ Workers say they’re Overqualified for their New Job.

Workers who suffered a spell of unemployment during Great Recession are, on average, less satisfied with their new jobs than workers who didn’t. They are more likely to consider themselves over-qualified for their current position.

Marella departs GlobalHue.

Laura Marella – Vice Chairman of GlobalHue since 2007 departs the agency.

Ms. Marella has enjoyed a stella career in the US Hispanic advertising industry, previously she was SVP/Chief Growth Officer at Casanova Pendrill.

Advancement of Immigrants in New York’s Culture & Economy.

Immigrants in New York, including Latino foreign born, have English proficiency rates that exceed the national average, regardless of when they came to the United States, according to a report released today by the Center for American Progress.

The Power of 2

Last Sunday afternoon I was in a coffee shop enjoying a good read and great Colombian coffee; I was sitting next to two young Latinas – around 22-24 years old each – who were talking about everything: school, work, boyfriends, girl friends, music, movies, etc.

Now, I was not eavesdropping, but could not help but hear them talk based on my proximity to them.

They spoke mostly in English, but did mix it up with Spanish every now and then.

By: Enrique R. Turégano – alPunto Advertising

To read more CLICK above on El Blog.

The vox collective launches VoxVentures to focus on Products & Branded Content.

The vox collective unveiled VoxVentures–a division focused on the creation of products and content for clients, distribution partners, as well as venture capital partners looking to invest in high growth areas.

U.S. Unauthorized Immigration flows are down sharply since Mid-Decade.

The annual inflow of unauthorized immigrants to the United States was nearly two-thirds smaller in the March 2007 to March 2009 period than it had been from March 2000 to March 2005, according to new estimates by the Pew Hispanic Center.

Hispanic HHs use of Communication & Entertainment Services.

According to Centris, in many areas related to technology, Hispanic households profiled similarly to White and Blacks. Hispanic households are often as likely to own technology products or subscribe to technology services — ranging from cell phones to HDTV and broadband connections — as White households that have higher annual incomes on average.

Harrenmedia & Vertical3 Media form strategic partnership.

Harrenmedia, a digital marketing solutions company for the Latinamerican and U.S. Hispanic markets, announced its strategic Alliance with Vertical3Media, digital consulting company, characterized for offering its clients strategy and digital marketing services.

Payday Proximity changes Consumer Motives & Behavior.

As any nine-to-fiver will testify, a new paycheck brings with it a familiar sense of freedom, albeit one that dwindles in lockstep with the balance in one’s checking account. But, it’s not account size that influences consumer behavior; rather, it’s the time that has elapsed since payday, according to a new study published in the September issue of the Journal of Marketing.

Changes in US Latino Mindset & Social Behavior – Arizona SB1070 Law.

The Association of Hispanic Advertising Agencies held a webinar today with agency members and selected guest to present highlights of the findings of a study that gauge the impact of the Arizona SB1070 law and potential copycat usage of the law in other states across the USA.

Available at HispanicCMO.com

Skip to content