Agency

Check the article from USA Today on Friday titled ‘Kindergartens see more Hispanic, Asian students”. This is why GM agencies are going after the Hispanic market, it makes perfect new business sense for them, the Hispanic market keeps growing and they have more access to CMOs.

The way the economy is and the constant GM advertising budget cuts, who has the most control over advertising budgets? A Hispanic agency that handles 8-12% of the client’s advertising budget or a GM agency that handles 85%+? How many times have we seen a Hispanic agency working on a project and all of the sudden the client calls to stop the project because they have to use the funds for a GM project? Well, GM agencies are no longer asking for an increment to their budget for a special project, they are going after the growing Hispanic market business. Again, it makes perfect sense for GM agencies.

BY Dennis Hernández – N’Contact

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Latinos in Social Media (LATISM), an organization of social media professionals of Hispanic origin, has launched an annual awards program for excellence in Latino communications in California. The first awards ceremony — September 18 at the Los Angeles Convention Center — will be the centerpiece of the kickoff of “Latino2: The California Tour,” a year-long event series focusing on the emergence of Latin-Americans in the digital/social world.

The Coinstar Hispanic National Currency Poll revealed that a majority of Hispanics have changed their financial plans for the remainder of 2010 in an effort to better protect their financial futures.

Telemundo announced that coverage of the 2010 Miss Universe Pageant resulted in a record-breaking performance for Telemundo.com.

Omni Direct, Inc. announced that it was selected as the DR marketing agency to help develop, launch and test Franklin Electronic Publishers’ Interact with English product in the U.S. Hispanic market.

Shoppers around the world took many steps to stretch their budgets during the recession such as eating at home more frequently or cutting back on vacations. While improving economies may prompt consumers to return to restaurants or take a vacation, one trend that looks likely to remain—and perhaps even grow—is the shift to private label goods.

Six years after the launch of Facebook, North American consumers in the valued 18-34 year-old demographic prefer by a wide margin to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms, according to national survey research from ICOM, a division of Epsilon Targeting.

SiboneyUSA announced that Maria Fernanda Ordonez will join the agency as the new VP and Director of Media & Planning Services.

Tracy Decker will be joining MediaVest 42 as VP, Connections Director. She previously was the VP Director of Media Services SiboneyUSA in New York.

Based at Rum Marketing International, Flor de Caña’s headquarters in Miami, Viteri will oversee the brand’s global marketing in key markets such as Mexico, Chile, Spain, the U.S., Australia, Canada, Italy, France, the UK and the Caribbean.

Slang, a publisher of videogames inspired by Hispanic culture, announced that is has signed NY-based boutique advertising and creative assets agency the vox collective as its partner in the launch of its upcoming “Lucha Libre AAA Heroes del Ring” videogame.