The numbers speak for themselves: Latinos Hablan Toyota. In recent years, Toyota has been regarded as Latinos’ brand of choice, ranking No. 1 among Hispanics in the U.S.(1) In celebration of its loyal Latino fans, Toyota has created a unique way for them to showcase pride in both their culture and Toyota: somos muchos LATINOS. somos muchos TOYOTA.
Agency
Zubi promotes members on the Media Planning & Buying Team.
Zubi Advertising announced the promotions of four media executives, effective immediately, under the new leadership of Isabella Sánchez, Vice President Media Integration.
Number of Consumers who Multitask while using Media on the Rise.
As the number of consumers who multitask while using print and electronic media continues to rise, magazine reading among women remains a relative stronghold of undivided attention, according to new data from GfK MRI’s MediaDay 2010 survey.
I Do! Brand engagement and customer loyalty.
Martin Lindstrom’s book, Brand Sense, revealed that “the more sensory memories activated, the greater the bond the customer has with the brand.” This is a strategy that too many brands are not leveraging the way they could with a bit of ingenuity and creativity. In this paper, Suzanne shares “real examples of brand engagement and loyalty strategies that work.”
Available for download on HispanicAccountPlanner.com
Imagine an Industry without Spanish-language TV, Radio and Newspapers.
Just like the movie ‘A Day without a Mexican’ that famously presented the impact the Mexicans have on the economy of California, now imagine based on the wishes of some executives in our industry that would like to see Spanish-Language media die a miserable death.
Mazda2: Music Video to fall in love with a new car.
Acting on the changing lifestyles that dictate how today’s modern Latinos consume media, and in a bold departure from traditional advertising, Mazda North America is breaking new ground in the U.S. Hispanic Market by pairing with Diamante Productions, a company that has featured the new Mazda2 in a music video by the internationally acclaimed urban duo, Angel & Khriz, for the car’s national debut in dealers across the country now.
Most ‘Re-employed’ Workers say they’re Overqualified for their New Job.
Workers who suffered a spell of unemployment during Great Recession are, on average, less satisfied with their new jobs than workers who didn’t. They are more likely to consider themselves over-qualified for their current position.
Marella departs GlobalHue.
Laura Marella – Vice Chairman of GlobalHue since 2007 departs the agency.
Ms. Marella has enjoyed a stella career in the US Hispanic advertising industry, previously she was SVP/Chief Growth Officer at Casanova Pendrill.
