Agency

Social media has increased its importance around the world, and while social network advertising continues to grow quickly in the US, spending in other markets is set to rise even faster. But brand marketers still don’t feel social media is the most effective way to reach their international audiences.

Yakult U.S.A. Inc. unveils its new “Love Your Insides.” campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called “True Love” and will air in both English and Spanish.

Based on factual occurrences over the last couple of years, where mainstream agencies have earned the right to handle Hispanic responsibilities laced with the recent losses of key accounts like Home Depot, Publix Supermarkets and Burger King to mainstream agencies or hybrids with internal multicultural executives, we have been measured and we have fallen short.

Don’t kill the messenger, understand that we have a problem.

To read more CLICK above on El Blog.

According to the New York Times, Burger King has consolidated their marketing duties at Crispin Porter & Bogusky, Hispanic and African American responsibilities are also switch over from Austin based LatinWorks and New York based Uniworld respectively.

L.A. based Arenas Entertainment announced that Sergio Gonzalez has joined the company as VP of Publicity and Promotions. In his new position, Gonzalez will be responsible for the development and execution of marketing campaigns across all platforms for Arenas’ clients.

Tinseltown is abuzz with award predictions and fashion forecasts for the upcoming award show honoring television’s hottest stars. The biggest winners are often the must-have looks revealed on the red carpet – and sure to turn heads this year is nominee Sofia Vergara of ABC’s “Modern Family. Known for stealing the spotlight with her glamorous style and beautiful looks, Sofia is teaming up with hair care brand Suave Professionals, known for salon-quality performance, to let America choose her red carpet hairstyle for the evening – and is taking one lucky person along for the ride.

The findings of the Univision-AP Poll relating to Hispanics Living in Two Worlds show that foreign-born Hispanics have more idealized views of life in America than U.S.-born Hispanics.

In 1920, 144 years after the signing of the Declaration of Independence, women in the United States were given the right to vote. Ninety years later gender equality is still discussed and debated. When it comes to whether things are fine between men and women, the nation is split – just over half of Americans (52%) disagree that things are fine between the genders while 43% say things are fine. But men and women have a different take on the situation with over half of men (55%) believing things are fine compared to just one-third (32%) of women who say the same.

By August, summertime will be winding down and vacations will be coming to an end, signaling that back-to-school time is near. It’s a time that many children eagerly anticipate — catching up with old friends, making new ones and settling into a new daily routine. Parents and children alike scan the newspapers and websites looking for sales to shop for a multitude of school supplies and the latest clothing fads and essentials. This edition of Facts for Features highlights the many statistics associated with the return to classrooms by our nation’s students and teachers.

For the fifth consecutive year HispanicAd.com and the Association of Hispanic Advertising Agencies annouce the Hispanic Account Planning Excelencia Awards (HAPE). The awards will be bestowed at the Association of Hispanic Advertising Agency (AHAA) Annual Conference October 6 – 8, 2010 at the Hyatt Regency in Miami, FL.

HispanicAd.com and the Association of Hispanic Advertising Agencies (AHAA) are proud to announce the call for entries for the HispanicAd.com 2010 Media Planning Awards competition. The awards will be bestowed at the Association of Hispanic Advertising Agency (AHAA) Annual Conference October 6 – 8, 2010 at the Hyatt Regency in Miami, FL.

Amid seemingly contradictory economic datapoints, manufacturers and retailers will need to focus on the habits of the consumer for clarity and insights into the pace of recovery.