Agency

    By Chiqui Cartagena

Surprising results make me question the methodology of the survey

This week the Center for American Progress published results of a new study they conducted in conjunction with A Woman’s Nation, the Rockefeller Foundation and TIME magazine regarding public attitudes about women, society and the work place. The research was fielded (via telephone) in the Summer of 2009 and included a 10% “oversample of Latinos,” which were allowed to answer the survey in either English or Spanish. (They have yet to confirm how many surveys were actually conducted in Spanish).

What is perplexing to me, however, were the results. The study found that Latino attitudes were “basically in line with those of other groups” but that on some issues – like the rise of women in the workplace and balancing work and life issue, Latinos were actually more open-minded that their General Market counterparts – honestly, I started spitting my coffee out and asking myself, ¿qué, qué?

Having achieved its goal of a 72% mail-back participation rate, coupled with strong cooperation by non-respondents with Census workers during door-to-door follow-up visits, this week the U.S. Census bureau reported a budget surplus of $1.6 billion to be returned to the government.

The findings of the Univision-AP Poll relating to Hispanics and Media Consumption show that overall all U.S. Hispanics, including English-dominant Latinos, spend time each day with Spanish-language media.

Marketing executives responsible for driving corporate growth are being hampered in their efforts by insufficient budgets, skills shortages and inadequate tools, according to a new study by Accenture. The study, “Onward and Up – How Marketers Are Refocusing the Front Office for Growth,” also found that marketers today are increasingly challenged by their companies’ customers who demand greater value, quality and service.

Available on HispanicCMO.com

VSBrooks Advertising won the competitive bidding of the Department of Highway Safety and Motor Vehicles’ campaign directed to Florida’s Hispanic community, on the dangers of distracted driving.

Veronis Suhler Stevenson (VSS) announced the release of its VSS Communications Industry Forecast 2004-2014, providing a five-year historical record and a five-year forecast of spending for four Revenue Streams – and now also an additional analysis of the six major Industry Sectors — including 20 segments and more than 100 sub-segments of the U.S. Communications Industry.

The scope of the RFP includes traditional advertising, digital and direct marketing, media planning and buying, public relations, promotions, and event and multi-cultural marketing.

All is up for grabs.

Most marketers are on board when it comes to analytics: They recognize the importance of measuring marketing effectiveness, especially when they are asked to justify spending and possible budget increases. But there is room for improvement in formalizing approaches and communicating results.

Available on HispanicCMO.com

Farmers Insurance will launch its latest national Hispanic TV advertising campaign this coming Monday, August 16, produced by it’s Hispanic Agency of Record, Accentmarketing.

It doesn’t matter if your business is just getting started with online marketing or you have already mastered many of the basics, this ebook takes you step-by-step through setting up an effective online marketing plan for your business. DOWNLOAD REPORT HERE.

Sofia Vergara was the special guest of Jay Leno last Wednesday and appeared with a special surprise for the host and Chef Gordon Ramsey: a can of Dulce de Leche Alpina.

The findings of the Univision-AP Poll relating to Hispanics and Religion show that younger Latinos, as well as English-dominant Hispanics, are much less likely to identify as Catholic than older, Spanish-dominant Hispanics.